1641_Business Intelligence_Greenwichvn_Asm2.Pptx

Contents of this template

1. General about BI

2. BI techniques

3. BI Tools

4. Dataset

5. Analyze the data with the chart and dashboard

6. The legal issues involved in exploiting user data for BI

7. Feed-Back survey

8. Conclusion

General

about BI

01

Define the Business Intelligence

• Business intelligence (BI) leverages software and

services to transform data into actionable insights

that inform an organization’s strategic and tactical

business decisions (Fruhlinger and Pratt, 2019).

• BI tools access and analyze data sets and present

analytical findings in reports, summaries, dashboards,

graphs, charts and maps to provide users with

detailed intelligence about the state of the business

(Fruhlinger and Pratt, 2019).

The main component of BI

The five primary components of BI include:

• OLAP (Online Analytical Processing): This component of BI allows executives

to sort and select aggregates of data for strategic monitoring (Villanovau, 2020).

• Advanced Analytics or Corporate Performance Management (CPM): This set of

tools allows business leaders to look at the statistics of certain products or services

(Villanovau, 2020).

• Real-time BI: Using software applications, a business can respond to real-time

trends in email, messaging system or even digital displays (Villanovau, 2020).

• Data Warehousing: Data warehousing lets business leaders sift through

subsets of data and examine interrelated components that can help drive business

(Villanovau, 2020).

• Data Sources: It’s about taking the raw data and using software applications to

create meaningful data sources that each division can use to positively impact

business (Villanovau, 2020)

Benefits of BI

Faster analysis

and reporting

01 02 03 04

05 06 07

Improved data

quality

Improved operational

efficiency

Comparing data with

competitors

Valuable business

insights

Improvement in

customization

Low costs

Example about BI

Example 1: The potential use cases for BI extend beyond the typical business

performance metrics of improved sales and reduced costs, says Cindi Howson,

research vice president at Gartner, an IT research and advisory firm. She points

to the Columbus, Ohio, school system and its success using BI tools to examine

numerous data points – from attendance rates to student performance – to

improve student learning and high school graduate rates (Fruhlinger, 2019).

Example 2: Coca-Cola’s business intelligence team handles reporting for all

sales and delivery operations at the company. With their BI platform, the team

automated manual reporting processes, saving over 260 hours a year-more than

six 40-hour work weeks (Tableau, 2018)