15 Clues and Examples to Do Some Storytelling with Video Marketing

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15 Clues and Examples to Do Some

Storytelling with Video Marketing

New marketing involves stories. That is why it is so important to tell a story with a human side

that resonates with people. If we add the potential of video marketing to this, the combination

can lead to powerful storytelling through video.

How to Create Storytelling Through Video Marketing

Below are 15 clues to do some storytelling through video marketing. My approach you already

know: always remain human.

1. The video must be short, no more than 1:59 min.Short but intense. However, although some

longer videos can also work, I don’t recommend they exceed 3:30 min.

2. I would advise that it includes short sequences explaining the “before” and at the end, the

“after”.Short, direct sequences.

3. Use effects you can create like underwater scenes or lots of people running…

4. It is important that at some point in the video the music is turned off so that you can

appreciate the voice of the people taking part in the video, an unexpected phrase, a scream, a

song, etc.

5. One of the video’s main objectives is to pull at the audience’s heart strings. There are certain

scenes like reunions, someone falling, hugs or hard work that help us reach our audience more

directly.Similarly with tragic events or stories.

6. Try not to mix the different stages of the video, place them in chronological order in order to

differentiate them.

7. Don’t include any fillers! There’s only room for something amazing, remember you only have

1:30 min to tell a fascinating story.

8. Don’t focus the story on yourself.Speaking of others makes the story better.

9. Music is one of the key elements. It is as important as the story you create or the quality of

the video. The music should reach the audience as much as the image, or even more. If the

music doesn’t make your hairs stand on end, why should it have that effect on the audience?

Epic, solemn, fun music… there are so many styles. The aim is to convey an inspiring and

amazing story.

10. The start of the video can explain that everything is impossible but, as the story unfolds, it

should explain that if you can, then it’s possible.

11.Be careful with effects, flash lights or other lights that can create lines on the video images.

12. I always speak of the moments of truth: special moments that set the video apart. It can be

a gesture, a phrase, a hug, a kiss, a silence. Whatever it is, it must be human.

13.Sometimes, you might need titles or captions to tell your story; or perhaps not. Irecommend

you leave this till the end. First see a rough cut and then analyse whether they’re necessary or