Wedding Videography

Wedding Videography:

Start to Finish

Joanna Silber

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Wedding Videography: Start to Finish

Joanna Silber

Publisher and General Manager,

Course Technology PTR:

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Associate Director of Marketing:

Sarah Panella

Manager of Editorial Services:

Heather Talbot

Marketing Manager: Jordan Castellani

Acquisitions Editors:

Jen Blaney, Megan Belanger

Project Editor: Kate Shoup

Technical Reviewers: Timothy Bakland

and Jan Ozer

Copy Editor: Kate Shoup

Interior Layout: Jill Flores

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Printed in the United States of America

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eISBN-10: 1-4354-5590-8

Acknowledgments

I owe a warm and heartfelt thank you to all the wedding videographers who kindly shared

their experiences with me, including Timothy Bakland, Peter Bruce, Erin Korbylo, Annyce

Meiners, Eric and Heather Newland, and Steve Sparks. I feel a kinship with you for all the

Saturdays we have spent in the same way—gasping for breath between the ceremony and

the reception and snacking on cake of questionable deliciousness late at night—in our

different corners of the country. Similarly, I am grateful to all the couples who gave me the

right to use their images in this book, including Geof and Jes Eckerlin, Kevin and Olivia Lee,

and Matt and Jyovanne Hawk. I appreciate that you not only allowed me to be a part of your

special day, you let me share it with the world. Along those same lines, a special and loving

thank you to my astoundingly awesome sister Mandy Silber Levitt and her completely

delightful husband Dany Levitt, who weren’t given much choice in the matter. Dany’s

brother Ronen Kinori also provided some images, for which I am very thankful.

Overdue and sincere gratitude to Bob Morrow, for first suggesting to me that maybe video

editing would be interesting; to Eric and Heather Newland, for hiring me as a wedding video

editor when I knew nothing about it; and to Peter Bruce, from whom I gained much of my

wedding video experience, an arsenal of off-color jokes, and a lifelong friendship.

Kate Shoup changed my concept of what an editor is, adding tireless organization and near￾constant support and kindness to masterful editing. I shudder to think what this project

would look like without the immense amount of time and care she put in. Similarly, the

efforts of Timothy Bakland and Jan Ozer can’t be overstated: I was so lucky to have found

them. I am also grateful to Jen Blaney and Megan Belanger for both getting this project off

the ground and their steady support throughout.

Thank you, MAD, for providing an incomparable wealth of love and support regardless of

whatever I may be doing, and for having a marriage that allows working in the wedding

industry to actually make sense.

And finally, a huge thank you to Ben Long, for being my personal tech-support team, life

advisor, professional role model, and dear friend. At this point, Ben, I’m nearly all your

fault. I’d punch you for that if I weren’t so incredibly grateful.

About the Author

Joanna Silber is a freelance video editor, producer, and writer living in San Francisco, CA. She

has been in the wedding-videography business for more than 10 years, catering to clients all

over the west coast. In addition to wedding videos, Joanna has produced and edited multiple

award-winning documentaries, which have screened at film festivals around the world. She

teaches video editing at the UC Berkeley Art Studio and at the Bay Area Video Coalition.

Photo Credits

Figure 3.1: ©iStockPhoto.com/mbbirdy, ©iStockPhoto.com/luxcreative, and

©iStockPhoto.com/jozef_b

Figure 3.6: ©iStockPhoto.com/directorspence

Figure 3.8: ©iStockPhoto.com/bpalmer

Figure 3.9: ©iStockPhoto.com/toei

Figure 3.10: ©iStockPhoto.com/iceninephoto

Figure 3.11: ©iStockPhoto.com/YanC

Figure 3.12: Photo courtesy of Dreamstime.com/Brad Calkins

Figure 4.1: ©iStockPhoto.com/asterixo597

Figure 4.3: ©iStockPhoto.com/domes

Figure 4.4: ©iStockPhoto.com/ShutterfoxStudios

Figure 5.8: ©iStockPhoto.com/jozef_b

Figure 7.1: ©iStockPhoto.com/contour99

Figure 7.5: ©iStockPhoto.com/spfoto

Contents

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xv

Part I The Proposal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

Chapter 1 The World of Wedding Videography . . . . . . .3

What Does a Wedding Videographer Do? . . . . . . . . . . . . . . . . . . .4

The Evolution of the Wedding Video . . . . . . . . . . . . . . . . . . . . . . . .5

Styles of Wedding Videos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Other Video Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Why Is Wedding Videography Unique? . . . . . . . . . . . . . . . . . . . . . .9

A Day in the Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

The Day Before . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

The Day Of . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

The Days After . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Next Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Chapter 1 Tutorial: Questions to Consider about Your

Potential New Career . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Personality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Lifestyle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Career and Personality Interests . . . . . . . . . . . . . . . . . . . . . .16

Chapter 2 The Business of Weddings . . . . . . . . . . . . . . . .19

Planning Is Everything . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

Consider Your Time Frame . . . . . . . . . . . . . . . . . . . . . . . . . . .21

Count Your Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

Understand Your Overhead . . . . . . . . . . . . . . . . . . . . . . . . . .24

vii

Managing Client Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24

Defining Your Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25

Pricing and Bidding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26

Legal Issues and Contracts . . . . . . . . . . . . . . . . . . . . . . . . . . .29

Marketing Yourself . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30

Print Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30

Magazines: Print and Online . . . . . . . . . . . . . . . . . . . . . . . . .31

Other Internet Marketing Tools . . . . . . . . . . . . . . . . . . . . . . .34

Word of Mouth: Brides and Other Vendors . . . . . . . . . . . .35

Bridal Fairs and Expos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37

Keeping It All Compliant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37

License and Permits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37

Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38

Next Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39

Chapter 2 Tutorial: Counting Your Assets and Estimating

Operating Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39

Counting Your Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39

Estimating Operating Expenses . . . . . . . . . . . . . . . . . . . . . . .41

Chapter 3 Production Gear . . . . . . . . . . . . . . . . . . . . . . . .43

Choosing a Camcorder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44

HD Capabilities and Resolution . . . . . . . . . . . . . . . . . . . . . .46

Lens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48

Sensor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .50

LCD Screen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51

Storage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52

Media Transfer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53

Inputs and Outputs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53

Stabilization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54

Manual Controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54

Camcorders: A Comparison . . . . . . . . . . . . . . . . . . . . . . . . .56

Contents

viii

Tripod . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57

Audio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58

External Lights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61

Bags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62

A Word About Multiples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64

Next Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64

Chapter 3 Tutorial: Choosing a Camcorder and

Packing Your Gear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64

Choosing a Camcorder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64

Packing Your Gear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .65

Chapter 4 Getting Post-Production Gear . . . . . . . . . . . . .67

Post-Production Hardware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68

Computer Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . .69

Storage Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .72

Computer Monitor(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73

External Video Monitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73

Speakers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73

Video Interface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .74

DVD Burner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .76

Other Items to Consider . . . . . . . . . . . . . . . . . . . . . . . . . . . . .76

Post-Production Editing Software . . . . . . . . . . . . . . . . . . . . . . . . . . .79

Basic Features . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80

Advanced Features . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .88

Post-Production Effects and Output Software . . . . . . . . . . . . . . .92

Bundled Packages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .92

Motion Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .92

Audio Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .92

External Applications and Plug-ins . . . . . . . . . . . . . . . . . . . .93

Output Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93

Contents

ix

Comparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93

Apple Final Cut Pro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93

Adobe Premiere Pro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .94

Avid Media Composer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .94

Sony Vegas Pro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95

Next Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95

Chapter 4 Tutorial: Getting to Know Your Editing Software . . . .96

Exploring the Panel Configuration . . . . . . . . . . . . . . . . . . . .96

Working with Media Files . . . . . . . . . . . . . . . . . . . . . . . . . . . .97

Selecting Clips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .100

Editing in the Timeline Panel . . . . . . . . . . . . . . . . . . . . . . . .100

Part II The Wedding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .107

Chapter 5 The Basics of Wedding Shooting . . . . . . . . .109

A Video Vocabulary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .110

Work the Angles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .110

Know Your Moves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .112

Call the Shots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .112

Maintaining Your Composition . . . . . . . . . . . . . . . . . . . . . .115

Manual Controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .121

Zoom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .121

Focus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .122

Exposure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .124

White Balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .125

Building Your Shot List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .125

Essential Shots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .126

Fun Shots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .129

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .131

Next Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .132

Chapter 5 Tutorial: Angles, Moves, and Lighting . . . . . . . . . . . .132

Contents

Chapter 6 Pre-Production . . . . . . . . . . . . . . . . . . . . . . . . .133

The Rehearsal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .134

Client Preferences and Expectations . . . . . . . . . . . . . . . . . . . . . . .135

Location Limitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .138

Packing Your Gear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .138

Timeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .139

Coordination with Other Vendors . . . . . . . . . . . . . . . . . . . . . . . . .142

Etiquette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .143

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .143

Next Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .144

Chapter 6 Tutorial: Building Your Master Shot List . . . . . . . . . . .144

Chapter 7 The Big Day . . . . . . . . . . . . . . . . . . . . . . . . . . . .149

Lighting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .151

Shooting in Low Light . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .153

Shooting in Bright Light . . . . . . . . . . . . . . . . . . . . . . . . . . . . .155

Camera Movement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .158

Two-Camera Shoots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .159

Audio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .159

Interviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .161

Specific Points in the Day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .162

Establishing Shots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .162

Wedding Preparations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .164

The Ceremony . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .171

Formal Pictures and Couple Shots . . . . . . . . . . . . . . . . . . .177

Cocktails . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .179

Reception . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .182

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .195

Next Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .195

x Contents

Part III The Honeymoon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .197

Chapter 8 Basic Editing . . . . . . . . . . . . . . . . . . . . . . . . . . .199

Preparing to Edit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .200

Logging Footage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .201

Capturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .208

Importing Other Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . .210

Basic Editing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .211

Approaches to the Rough Cut . . . . . . . . . . . . . . . . . . . . . . .212

Processes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .215

Types of Edits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .222

Transitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .224

Finer Editing Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .227

Using Basic Editing Tools to Fix Shooting Errors . . . . . . .231

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .233

Next Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .233

Chapter 8 Tutorial: Build a Rough Cut . . . . . . . . . . . . . . . . . . . . .233

Make a Radio Cut . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .234

Adding Cutaways . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .239

Polishing the Rough Cut . . . . . . . . . . . . . . . . . . . . . . . . . . . .243

Chapter 9 Advanced Editing . . . . . . . . . . . . . . . . . . . . . .249

Multi-Camera Editing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .250

Creating a Multiclip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .251

Editing a Multiclip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .254

Filters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .255

Common Aesthetic Filters . . . . . . . . . . . . . . . . . . . . . . . . . .255

Common Corrective Filters . . . . . . . . . . . . . . . . . . . . . . . . .256

Applying Filters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .263

Analyzing Effects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .265

Filter Rendering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .267

Contents xi

Basic Compositing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .268

Split Screen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .269

Mattes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .271

Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .272

Importing Other Graphics . . . . . . . . . . . . . . . . . . . . . . . . . .276

Motion and Animation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .276

Audio Editing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .277

Assessing Your Tracks on the Timeline . . . . . . . . . . . . . . .278

Developing Your Audio . . . . . . . . . . . . . . . . . . . . . . . . . . . . .278

Live Level Adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . .279

Correcting Audio Problems . . . . . . . . . . . . . . . . . . . . . . . . .281

External Plug-ins and Programs . . . . . . . . . . . . . . . . . . . . . . . . . . .285

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .285

What’s Next . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .286

Chapter 9 Tutorial: Refine the Rough Cut . . . . . . . . . . . . . . . . . .286

Adding Video Effects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .286

Compositing Effects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .288

Audio Editing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .290

Adding Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .295

Color Correction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .304

Chapter 10 Output and Delivery . . . . . . . . . . . . . . . . . . . .311

Outputting to DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .312

Compressing Your Video for Output to DVD . . . . . . . . . .314

Authoring Your DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .317

Packaging Your DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .324

Screening Your DVD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .325

Outputting to Other Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . .326

Compressing Your Video for Output to Other Media .326

Posting Your Video Online . . . . . . . . . . . . . . . . . . . . . . . . . .329

Archiving Your Project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .332

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .333

Next Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .333

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Chapter 10 Tutorial: Preparing a Sequence for Output . . . . . .333

Exporting a File for an Authored DVD . . . . . . . . . . . . . . . .334

Exporting for Specific Media Formats . . . . . . . . . . . . . . . .342

Exporting for Archives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .343

Part IV The Marriage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .347

Chapter 11 Add-On Business Ideas . . . . . . . . . . . . . . . . .349

Photo Montage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .350

Building the Montage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .350

Prepping the Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .351

Building the Sequence . . . . . . . . . . . . . . . . . . . . . . . . . . . . .354

Animating and Effecting the Sequence . . . . . . . . . . . . . .357

Outputting the Montage . . . . . . . . . . . . . . . . . . . . . . . . . . .358

Screening the Montage . . . . . . . . . . . . . . . . . . . . . . . . . . . .359

Same-Day Edit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .360

Building the Sequence . . . . . . . . . . . . . . . . . . . . . . . . . . . . .361

Logistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .362

Engagement Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .362

Shooting an Engagement-Video Interview . . . . . . . . . . .363

Shooting Additional Engagement-Video Footage . . . . .364

Putting the Engagement Video Together . . . . . . . . . . . . .364

Concept Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .364

Pre-Production . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .365

Shooting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .367

Editing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .367

Personalized Web Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .368

Other Ideas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .368

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .369

Next Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .369

Chapter 11 Tutorial: Making a Photo Montage . . . . . . . . . . . . . .369

Mark the Music . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .369

Build a Rough Cut . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .370

Contents xiii

Add Transitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .373

Change Basic Motion Parameters and Add Filters . . . . .378

Animate Motion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .381

Chapter 12 Maintaining Your Business . . . . . . . . . . . . . .387

Equipment Maintenance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .388

Camera Maintenance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .388

Computer Maintenance . . . . . . . . . . . . . . . . . . . . . . . . . . . .389

Client Maintenance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .392

Here Comes Your Guide . . . . . . . . . . . . . . . . . . . . . . . . . . .393

Marketing to Former Customers . . . . . . . . . . . . . . . . . . . .394

Other Event Videography . . . . . . . . . . . . . . . . . . . . . . . . . . .394

Business Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .395

Watch Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .395

Use Your Outreach as Input . . . . . . . . . . . . . . . . . . . . . . . .395

Technology Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .396

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .396

In Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .397

Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 399

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 409

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