Vietnamese buy Vietnamese brands

TRƯỜNG ĐẠI HỌC MỞ TP.HCM

HO CHI MINH CITY OPEN UNIVERSITY

UNIVERSITÉ LIBRE DE BRUXELLES

SOLVAY BRUSSELS SCHOOL

ECONOMICS & MANAGEMENT

MMA6

LE PHUONG ANH

NGUYEN THI YEN NGOC

Marketing strategy for Big Cola Vietnam

MASTER PROJECT

MASTER IN MARKETING AND ADVERTISING

Tutor’s Name: SERGE BYWALSKI

Ho Chi Minh City

(2013)

DECLARATION

We declare that this study does not incorporate without acknowledgement any materials

previously submitted for a degree or diploma in any universities; and it does not contain any

materials previously published or written by any person except the reference is made in the

text.

………………………………………………….

Signature of the student

Le Phuong Anh

Master of Marketing and Advertising

………………………………………………….

Signature of the student

Nguyen Thi Yen Ngoc

Master of Marketing and Advertising

ACKNOWLEDGEMENT

This project would not be possible without valuable advice, assistance, cooperation and

encouragement from a number of people. We would like to acknowledge their help and

support.

The most important individuals have been our tutor, Mr. Serge Bywalski and Professor Alain

Van Den Eynde, who gave us guidance and professional advices to complete our work.

Moreover, we would like to express our appreciation to Mr. Nguyen Thanh Tam, marketing

director of AJE Vietnam, who has supported us in sharing information and some data of Big

Cola so that we could have more knowledge of this brand out of what we can find ourselves.

We also would like to give a big thanks to Solvay Business School Vietnam and Ho Chi Minh

City Open University and all professors who have lectured and shared valuable practical

experiences during the MMA program.

Last, but not least, we wish to thank our family members for their love, understanding,

assistance and encouragement during the time we do this project.