The relationship between risk attitude and behaviours againt Covid-19: Evidence from student's HUB, 2022

MINISTRY OF EDUCATION & TRAINING THE STATE BANK OF VIET NAM

HO CHI MINH UNIVERSITY OF BANKING

NEANG LINL DA

THE RELATIONSHIP BETWEEN RISK ATTITUDE AND BEHAVIOR

AGAINST COVID 19: EVIDENCE FROM HO CHI MINH UNIVERSITY OF

BANKING STUDENTS

GRADUATE THESIS

MAJOR: BUSINESS ADMINISTRATION

CODE: 7340101

Ho Chi Minh City, June 2022

MINISTRY OF EDUCATION & TRAINING THE STATE BANK OF VIET NAM

HO CHI MINH UNIVERSITY OF BANKING

NEANG LINL DA

THE RELATIONSHIP BETWEEN RISK ATTITUDE AND BEHAVIOR

AGAINST COVID 19: EVIDENCE FROM HO CHI MINH UNIVERSITY OF

BANKING STUDENTS

GRADUATE THESIS

MAJOR: BUSINESS ADMINISTRATION

CODE: 7340101

SUPERVISOR

Dr. PHAM HUONG DIEN

Ho Chi Minh City, June 2022

i

ABSTRACT

The research paper builds on previous studies and focuses on analyzing the

factors of risk attitudes and behaviors against Covid 19. The goal is to clarify their

relationship and come up with innovative strategies to contribute to future research.

The research model is based on Ajzen's Theory of Planned Behavior (TPB), Theory

of Reasoned Action (TRA). In addition, responded to 225 student‘s HUB online

surveys conducted using a combination of quantitative and qualitative methods.

First, the author bases his risk analysis on an 11-point scale inquiry concerning

general risk attitude. Second, construct a 5-point Likert scale for each of the risk

attitude variables' particular contexts, and determine the differences in individuals'

risk preparedness for specific-context domains: health, finance, working, and

traveling. Finally, the uses additional questionnaires of behavioral variables with the

same scale with risk attitude related to the issue of compliance with regulations

under the directives of Covid 19.

Keywords: risk attitude, general risk attitude, behavior, covid 19.

ii

ACKNOWLEDGE

To complete this thesis, I would like to express my gratitude to the following

individuals:

First, I would like to express his gratitude to the Board of Directors, Faculty of

Business Administration, Graduate Training Department, other departments, and all

Teachers of Banking University of Ho Chi Minh City who generously shared their

knowledge with the author during his time at school.

Next, I would like to express gratitude to my supervisor, Dr. Pham Huong Dien,

who has provided direct guidance as well as useful feedback in order for the author

to conduct the study in the most thorough manner possible.

Finally, I deepest thanks my family and friends for their support. Throughout the

writing of this thesis, friends have supported, provided ideas, and assisted me.

Despite the numerous attempts made to complete the thesis, flaws are unavoidable.

To improve the topic, I would appreciate relevant advice and comments from

teachers. I wish all instructors good health so that they can continue to mentor

future generations of gifted kids.

Thanks very much.

iii

DECLARATION

I declare that this final study is entirely my composition. All references made to

works of other persons have been duly acknowledged. The figures in this thesis are

taken from sources that are published.

Signature

Neang Linl Da

iv

Table of Contents

ABSTRACT............................................................................................................... i

ACKNOWLEDGE................................................................................................... ii

DECLARATION..................................................................................................... iii

LIST OF ABBREAVIATIONS.............................................................................. iv

TABLE LIST.............................................................................................................v

FIGURE LIST......................................................................................................... vi

CHAPTER 1: INTRODUCTION............................................................................1

1.1. Research statement......................................................................................1

1.2. Research Objectives and Questions...........................................................2

1.2.1. Research Objectives..............................Error! Bookmark not defined.

1.2.2. Question ................................................Error! Bookmark not defined.

1.3. Research Subject and Scope .......................................................................2

1.3.1. Research Subject.....................................................................................2

1.3.2. Scope.......................................................................................................3

1.4. Research methodology ................................................................................3

1.5. Research Limits .........................................Error! Bookmark not defined.

1.6. Research Significance................................Error! Bookmark not defined.

1.7. Expected Contribution..............................Error! Bookmark not defined.

1.8. Thesis structure............................................................................................3

Chapter 1 Summary..................................................................................................4

CHAPTER 2: LITERATURE REVIEW................................................................5

2.1. Related theories............................................................................................5

2.1.1. Theory of Planned Behavior (TPB)........................................................5

2.1.2. Theory of Reasoned Action (TRA) ......Error! Bookmark not defined.

2.2. Concepts .......................................................................................................6

2.3. Related studies .............................................................................................8

2.4. Research Hypotheses and Model .............................................................10

2.4.1. Research Hypotheses............................Error! Bookmark not defined.

2.4.2. Model ....................................................Error! Bookmark not defined.

Chapter 2 Summary................................................................................................10

v

CHAPTER 3: RESEARCH DESIGN ...................................................................12

3.1. Research Process........................................................................................12

3.2. Building the scale .......................................................................................13

3.3. Sample size .................................................................................................16

3.4. Data analysis ..............................................................................................17

3.4.1. Test EFA (Exploratory Factor Analysis)..............................................17

3.4.2. Regression analysis and ANOVA test..................................................18

Chapter 3 Summery................................................................................................19

CHAPTER 4: DATA ANALYSIS .........................................................................20

4.1. Sample description ....................................................................................20

4.2. Reliability test by Cronbach’s Alpha.......................................................25

4.2.1. General risk attitudes................................................................................26

4.2.2. Risk attitudes in Health.............................................................................26

4.2.3. Risk attitudes in Finance.......................................................................27

4.2.4. Risk attitudes in Working .....................................................................28

4.2.5. Risk attitudes in Traveling....................................................................28

4.2.6. Behavior................................................................................................29

4.3. Result of Exploratory Factor Analysis (EFA).........................................29

4.3.1. Exploratory factor analysis for Risk attitudes ......................................30

4.3.2. Exploratory factor analysis for Behavior..............................................32

4.4. Correlation analysis...................................................................................33

4.4.1. Result of correlation analysis of General risk attitude and Risk attitude

33

4.4.2. Result of correlation analysis of Behavior and Risk attitudes..............34

4.5. Regression analysis....................................................................................36

4.6. ANOVA test................................................................................................39

4.6.1. ANOVA test between School year and General risk attitude ..............42

4.6.2. ANOVA test between Major and General risk attitude........................44

4.6.3. ANOVA test between Parental occupation and General risk attitude..46

Chapter 4 Summary................................................................................................46

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS .........................47

vi

5.1. Conclusion ..................................................................................................47

5.2. Recommendation and suggestion.............................................................48

5.3. Limitations and the next research direction ...........................................50

Chapter 5 Summary................................................................................................51

REFERENCE ..........................................................................................................51

APPENDIX