The popular of Fanny Ice cream in Hanoi

911 group_ Favour of Fanny ice cream.

A. Introduction

 Background :History of Fanny ice cream, Fanny shop,…

 Rationale of study:

o We want to investigate more one of the most favourite ice-cream

brandnames in the present.

o We want to help you know more about different kind of Fanny ice-creams

with brand-new flavours which can make every ice-cream firm’s specific

characteristics.

o On behalf of some firm’s customers, we want tell their thought and feelings

about Fanny. Then, we can help Fanny to expand its market.

 Research questions:

o What creates favour of Fanny ice cream?

o Are Fanny brand name really favourite?

 Hypotheses: The special of flavours may create favour of Fanny ice cream.

 Research methods:

o Entertaining

o Descriptive

 Literature review:

B. Major findings

 The popular of Fanny Ice cream in Hanoi :

How is popular of Fanny in Hanoi? How many people have known this brand name?

To find out, we asked 100 Hanoi people if they had ever eaten Fanny ice cream. As a

result, 68 people said “Yes” and 32 people said “No”. After looking over their answers, we

realized that there aren’t too many people who know Fanny. Although 68 people are almost

half of 100, but for a powerful brand name, it’s not much. However there’s a problem that

Fanny’s customers are often hotels, restaurants, resorts and café shop. As a result, some

people might have tried this flavor but they didn’t know. Therefore, we wanted to know

among 68 people who have eaten Fanny, how they like it. The second question we gave

them is “How many times have you eaten Fanny ice cream?” Surprisingly there’re 45

people who ate more than 10 times. It’s 66, 2% of total. They seemed to like Fanny very

much. There are 22 people ate Fanny 1-10 times. In addition, there are only 3 people just

tried it 1 time. Obviously, maybe Fanny isn’t very popular in Hanoi but everyone who

enjoyed this brand name seems to like it very much. May be because of Fanny’s flavors or

another reasons. We think the quality should be the first. As the quotation of Fanny Ice

cream “No matter who you are, from a five stars hotel, a luxurious resort to a nice

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