The determinants for fresh graduates to select jobs and employers for intel Vietnam

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TRÖÔØNG ÑAÏI HOÏC MÔÛ TP. HCM UNIVERSITEÙ LIBRE DE BRUXELLES

HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL

MBAVB3

VUÕ THÒ HÖÔNG LAN

A Research on

THE DETERMINANTS FOR FRESH GRADUATES TO SELECT

JOBS AND EMPLOYERS

for Intel Vietnam

MASTER PROJECT

MASTER IN BUSINESS ADMINISTRATION

(PART-TIME)

Tutor’s Name: Dr. LEÂ THAÙI THÖÔØNG QUAÂN

Ho Chi Minh City

(2010)

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DECLARATION

This thesis is a presentation of my original research work. Wherever

contributions of others are involved, every effort is made to indicate this

clearly, with due reference to the literature, and acknowledgement of

collaborative research and discussions.

The work was done under the guidance of Professor LEÂ THAÙI THÖÔØNG

QUAÂN, at the OPEN UNIVERSITY, HO CHI MINH CITY.

[Researcher’s name and signature]

VUÕ THÒ HÖÔNG LAN

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ACKNOWLEDGEMENTS

Many remarkable people have contributed to this thesis in their guidance, support

and encouragement. Nevertheless, my special appreciation is for:

Doctor LE THAI THUONG QUAN, my principal supervisor, who has not only

supported me through this journey but also provided me with valuable academic

guidance.

Professor Michel VERSTRAETEN, whose human resource knowledge, theories

and materials added to the richness and academic contribution of my thesis

content.

Professor CLAIR GRUSLIN, whose market research teaching, books and

materials added to the richness and academic contribution of my thesis content.

Mr. BALAN KRISHNAN AMBIGAI, Staffing Manager of Intel Products

Vietnam and Malaysia, whose support me with deep and practical knowledge of

recruitment in Intel.

My husband and children, Thien An and Thien Phuoc, who through their prayers

and encouragement kept me focused and motivated, who have accompanied me

patiently in this journey.

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TABLE OF CONTENTS

I. Introduction ....................................................................12

1.1 Back ground and Intel Vietnam introduction................................. 12

1.2 Problem statement .......................................................................... 13

1.3 Research objectives........................................................................ 15

1.4 Scope of Research .......................................................................... 15

1.5 Thesis structure............................................................................... 15

II. Literature Review ............................................................................... 17

2.1 Importance of Recruitment & Selection in Human Resources .... 17

2.2 Human resource planning ............................................................... 18

2.3 Recruitment, Selection and Placement ......................................... 18

2.3.1 Definition of Recruitment ...................................................... 18

2.3.2 Definition of Selection ........................................................... 19

2.3.3 Definition of Placement ......................................................... 19

2.4 Recruitment theories for Semiconductor Manufacturing .............. 19

2.4.1 Classical Control Theory........................................................ 20

2.4.2 Rough Set Theory for Semiconductor Manufacturing .......... 21

2.4.3 Job satisfaction, Motivation & Recruitment Challenges....... 21

2.4.4 Behling and other’ theories of Recruitment .......................... 23

III. Research Methodology - Hypotheses - Questions -: .............................. 26

3.1 Research Methodology .................................................................. 26

3.2 Research Hypotheses ..................................................................... 26

3.3 Research Questions ........................................................................ 27

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3.4 Main issues...................................................................................... 27

3.5 Questionnaire design ...................................................................... 28

3.5.1 Content of questionnaire ........................................................ 28

3.5.2 Format of questionnaire ......................................................... 29

3.5.3 Layout of questionnaire.......................................................... 29

3.6 Sampling method............................................................................. 30

3.6.1 Population ............................................................................... 30

3.6.2 Sample selection..................................................................... 30

3.7 Survey Instrument ........................................................................... 31

IV. Research results and findings: .................................................................. 33

4.1 Sample characteristics .................................................................... 33

4.1.1 Major ...................................................................................... 33

4.1.2 Gender..................................................................................... 34

4.1.3 Grade Point Average (GPA) .................................................. 35

4.1.4 Education Level & Degree .................................................... 35

4.1.5 English skill............................................................................. 36

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4.2 The key expectations of fresh graduates ...................................... 38

4.2.1 Job Major expectation ............................................................ 38

4.2.2 Compensation & Benefits expectation .................................. 39

4.2.3 Career Opportunity expectation............................................. 39

4.2.4 Working Environment expectation ........................................ 40

4.2.5 Company Reputation expectation.......................................... 40

4.2.6 Overall conclusion and ranking all expectations................... 41

4.3 Detailed Analysis top three expectations....................................... 41

4.3.1 Working Environment elements & ranking........................... 42

4.3.2 Compensation & Benefit elements & ranking ..................... 43

4.3.3 Career Opportunity elements & ranking ............................... 44

4.4 Testing for difference in ranking expectations by segments......... 44

4.4.1 Ranking top 3 expectation elements by Education Level .... 45

4.4.2 Ranking top 3 expectation elements by Gender ................... 51

4.4.3 Ranking top 3 expectation elements by Major...................... 55

4.5 Perception of Fresh Graduates about Company Reputation ......... 58

4.6 Preferable channels of Fresh Graduates ....................................... 59

4.8 Knowledge about Intel of Fresh Graduates................................... 60

4.9 Fresh Graduates’ ideas to improve Intel knowledge .................... 61

V. Conclusion, discussion and recommendations .............................................. 62

5.1 Conclusion and Discussion ............................................................. 62

5.2 Recommendations........................................................................... 63

5.2.1 Apply expectation analysis for marketing & benefit policy. 64

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5.2.2 Promote Intel image and opportunity information ................ 64

5.2.3 Diversify job post channels.................................................... 65

5.2.4 Revise expectation to utilize local labor pool ....................... 65

5.2.5 Higher education support policy for fresh graduates ........... 65

5.2.6 Promote attractive and transparent career path..................... 66

5.3 Limitations ..................................................................................... 66

References List ................................................................................................... 67

Appendix: Questionaire ...................................................................................... 68