The 10 Steps In Developing A Strategic Social Media Plan For Your Business

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The 10 Steps In Developing A Strategic Social Media Plan For

Your Business

This post originally appeared on Niall Devitt’s blog, Niall is a regular contributor to Tweak Your Biz.

Quantifying an ROI from social media is only possible after you’ve developed a strategic plan that will make

measurement both clear and easy. When it comes to social media “80% of marketers begin with tactics

instead of goals” – eMarketer Report. Here’s how to build a strategic social media plan to ensure that

you don’t waste time or money on tactics that might work.

Why do you need to measure social media ROI?

It will never be possible to measure all aspects of social media ROI. However, this is not a good enough

reason not to measure social media ROI. Currently, only 20% of marketers actively measure ROI -

eMarketer Report

While it’s important to balance ROI with metrics that show more incremental value, if a business is to

increase prof itability, customers, and to grow, then ROI remains the critical metric and the single best

measure of success over the longer term.