Tài liệu The Manager’s Guide to Social Marketing - Using Marketing to Improve Health Outcomes doc

The Manager’s Guide to

Social Marketing

Using Marketing to Improve

Health Outcomes

from the Social Marketing

National Excellence Collaborative

Fourth in a series of Turning Point

resources on social marketing

4

The Manager’s Guide to Social Marketing

is one of several social marketing

resources available for public health

professionals from Turning Point, and the

Turning Point Social Marketing National

Excellence Collaborative, funded by The

Robert Wood Johnson Foundation. It is

intended as a stand-alone tool to help

you apply effective social marketing

to your public health programs and

practices. It may be integrated with

other social marketing resources, many

of which are available free of charge.

Visit www.turningpointprogram.org or

check the More Resources For You

section at the end of this publication

for more information.

THE MANAGER’S

GUIDE TO SOCIAL

MARKETING