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Tài liệu The Basics of Social Marketing - How to Use Marketing to Change Behavior docx
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Mô tả chi tiết
3 Third in a series of Turning Point
resources on social marketing
The Basics of
Social Marketing
How to Use Marketing to
Change Behavior
from the Social Marketing
National Excellence Collaborative
The Basics of Social Marketing is one
of several social marketing resources
available for public health professionals
from Turning Point, and the Turning Point
Social Marketing National Excellence
Collaborative, funded by The Robert
Wood Johnson Foundation. It is intended
as a stand-alone tool to help you apply
effective social marketing to your public
health programs and practices. It may be
integrated with other social marketing
resources, many of which are available
free of charge.
Visit www.turningpointprogram.org or
check the More Resources For You
section at the end of this publication
for more information.
THE BASICS OF
SOCIAL
MARKETING