Tài liệu SOCIAL MEDIA MARKETING INDUSTRY RE PORT - How Marketers Are Using Social Media to Grow

Copyright 2009, Michael A. Stelzner

SOCIAL MEDIA

MARKETING

INDUSTRY REPORT

How Marketers Are Using

Social Media to Grow

Their Businesses

M A R C H 2 0 0 9

B Y M I C H A E L A . S T E L Z N E R

Sponsored by

Social Media Marketing WhitePaperSource.com Page 2 of 26

Industry Report © 2009 Michael A. Stelzner

Letter from the author…

Hello fellow marketer;

Social media marketing is an engagement with online communities to generate

exposure, opportunity and sales. It seems that many marketers see the social media

frontier as the next marketing gold rush. Given the low cost of entry, many marketing

pros are doing more than just dipping their creative toes into this gold-laden water.

If you're in charge of marketing your business, you'll want to closely examine what's on

the following pages. My team turned over every rock, looking for the "not so obvious"

findings among this content-rich data.

We set out to uncover the "who, what, where, when and why " of social media marketing

with this report. Nearly 900 of your peers provided the kind of insight that previously

has not existed.

If you're pondering starting social media marketing, it's my hope that these findings will

help push you over the edge. If you're already onboard, feel free to examine what the

really experienced marketers are doing (and use this study to persuade others).

I hope you enjoy the report! Remember, the nature of social media is to "share," so if

you find value here, please let your peers know about this report. You can find the

original page for the report here:

http://www.whitepapersource.com/socialmediamarketing/

All my best!

Michael A. Stelzner

Fellow social media marketing traveler

Follow me on Twitter at http://twitter.com/mike_stelzner

Copyright Statement: All content © 2009 by Michael A. Stelzner - Copyright holder is licensing

this under the Creative Commons License, Attribution-Noncommercial-No Derivative Works 3.0

Unported, http://creativecommons.org/licenses/by-nc-nd/3.0/ (This means you can post this

document on your site and share it freely with your friends, but not resell it).