Tài liệu 30 Online Marketing Tips for Driving Lead Generation potx

101 B2B Marketing and Sales Tips

from The B2B Lead

Driving Leads to your website through paid search advertising,

search engine optimization, blogging and more

Online Marketing

VOLUME ONE

PRESENTED BY

30 Online Marketing Tips for Driving Lead Generation

Today, online marketing is vital to any integrated marketing program. With so many new avenues for reaching prospective buyers, we as B2B Marketers have to think outside of the

box to stand out in the crowd. From significant improvements in marketing program metrics to greater efficiencies in your sales funnel, employing new online marketing tactics can

create immediate benefits, if done right.

In this collection of 30 online marketing tips from The B2B Lead, you will find information on the basics of SEO, optimizing your video for the web, boosting your blog using twitter,

how to measure your online successes and much more. Here’s a few of the included tips in this eBook:

• Using Press Releases to Drive Web Traffic and Leads

• Boost Your Google Juice with Link Bait

• Invest in the Right Tools to Track the Metrics That Matter

• Dive in and Jumpstart SEO With a Quick Start Plan

• Practice Metrics-Based Copywriting

• Twitter to Attract Readers to Your Blog

If you like what your see here, be sure to check out http://www.theb2blead.com for more B2B Marketing and Sales tips.

Content contributed by:

Scott Daughtry, SEO Specialist

Kyle Flaherty of www.engageinpr.com

Amy Hawthorne, Director of Marketing at ReachForce

Pam O’Neal Mickelson, VP of Marketing at BreakingPoint

Leigh Anne Wallace, Marketing Coordinator at ReachForce

101 B2B Marketing and Sales Tips from The B2B Lead

PRESENTED BY

VOLUME ONE • Online Marketing 2

101 B2B Marketing and Sales Tips from The B2B Lead

PRESENTED BY

VOLUME ONE • Online Marketing 3

Table of Contents

Search Engine Optimization and Paid Search Advertising

1. Dive in and Jumpstart SEO With a Quick Start Plan

2. Boost Your Google Juice with Link Bait

3. 2008 is the Year of Digital Omnipresence

4. Optimize Your Video for SEO Results

5. Search Engine Optimization (SEO) Checklist: Step 1 - Start with SEM (ala Google Adwords)?

6. Practice Metrics-Based Copywriting

7. Sprout Widgets, Mashups and Other Great Content That Drives SEO

Blogging

8. Blog Basics

9. Page Titles are Important

10. Keep Your Blog on Track to Support SEO and Other Business Objectives

11. Measuring the Effectiveness of Your Corporate Blog

12. Want Bloggers to Write About You? Make Sure Your Website is Blogger-Friendly

13. Twitter to Attract Readers to Your Blog

14. Blogging to the Beat

15. Everything I Know About B2B Blogging I Learned from Perez

16. Re-think Blog ROI

Social Media

17. When it Comes to Social Media: Play By the Rules

18. A Case Study in Viral Video Marketing - The B2B Lead Vidcast

19. Put These 20 Ideas into Action for B2B Viral Marketing Success

20. Building a Following on Twitter

21. Learn From the 6 Cs of Social Influence Marketing

Other

22. Using Press Releases to Drive Web Traffic and Leads

23. TagClouding Your Leads

24. Web Analytics for B2B Marketers

25. Make Some Imaginary Friends AKA a Persona

26. When Investing in New Media Programs Track the Metrics That Matter

27. Invest in the Right Tools to Track the Metrics That Matter

28. Creating Forms for Content - How Much is too Much?

29. 10 Signs You Picked the Wrong Web Design Agency

30. Keyword Optimization for Press Releases