Tài liệu 2012 Luxury Goods Worldwide Market Study (11th Edition) docx

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2012 Luxury Goods Worldwide Market

Study

(11th Edition)

Milan, 15th October 2012

2

Executive Summary

WHY

• The global luxury goods sector has continued to soar to post-crisis heights in 2012, with its

third year of double-digit growth

- Globally, luxury goods sales are expected to reach an estimated €212 billion, with 10 percent growth

versus 2011 (5 percent at constant exchange rates)

- Accessories are the champion category for 2012. Sales of leather goods and shoes combined are up

by 14 percent

- Overall luxury, in categories including luxury cars, wine and spirits, hotels, in-home and out-of-home

food, home furnishings, and yachts are up nine percent over 2011, to an estimated €750 billion

• Chinese consumers have enormous impact at home and abroad

- One-in-four global luxury consumers are now Chinese

- At €27 billion, Greater China (Mainland, Hong Kong, and Macau) has bypassed Japan as the luxury

sector’s second market, behind the United States

- Chinese consumers now make half of the luxury purchases in all of Asia, and nearly one third of

those in Europe

• The luxury formula is changing more quickly than ever

- New channels are gaining ground. Ecommerce is growing at 25 percent and off-price (i.e., discount)

outlets at 30 percent

- Luxury is shifting away from apparel. For the first time this year, leather goods and shoes are the

largest piece of the market

- Tourism and luxury spending have become tightly intertwined. Tourists now account for 40 percent of

global luxury spending

- Men are steadily gaining share globally. They now make 41 percent of luxury purchases, up from 35

percent in 1995

3

Luxury consumption spans several categories

Personal

Luxury

goods

Food

Cars

Wines &

Spirits

Yachts

Design Hospitality

4

'95

77

'96

85

'97

92

'98

96

'99

108

'00

128

'01

133

'02

133

'03

128

'04

136

'05

147

'06

159

'07

170

'08

167

'09

153

'10

173

'11

192

'12E

212

Third year in a row of double-digit growth for the personal

luxury goods market: over the 200€B threshold!

Sept 11 SARS

Subprime &

$/€ financial crisis

11%

10%

Socioeconomic

turbulence

Japan

earthquake

WORLDWIDE PERSONAL LUXURY GOODS MARKET TREND (1995-2012E, €B)

13%