Strategic marketing for sme securities company

TRƯỜNG ĐẠI HỌC MỞ TP. HCM UNIVERSITÉ LIBRE DE BRUXELLES

HO CHI MINH OPEN UNIVERSITY SOLVAY BRUSSELES SCHOOL

MBMM5

NGUYEN VAN CHUNG

STRATEGIC MARKETING FOR SME

SECURITIES COMPANY

MASTER PROJECT

MASTER IN BUSINESS & MARKETING MANAGEMENT

HO CHI MINH CITY

2012

i

DECLARATION

With honor and personal responsibility, I assure the completion of the final project with

reference to other documents, but be prepared and completed an independent, creative

under the devoted guidance of Dr. Nguyen Van Thuan.

HCMC, February 07

th 2012

NGUYEN VAN CHUNG

ii

ACKNOWLEDGEMENT

After full time of training and research, based on the current status of SMES and with

the knowledge I learned to contribute a little effort into the concerns and worries of the

Company in the topic: "Strategic Marketing for SME securities company‛. This project

carried out under the assistance and encouragement of the staff and leadership of the

company.

I would like to thank the dedicated guidance of Dr Nguyen Van Thuan, and company

officials in collecting information from SME that help me to finish this project.

I also acknowledge all the help extended from all my friends in the Ho Chi Minh Open

University. Special thanks to everybody for their constructive comments and

suggestions.

Finally, for the support that has mattered most in my efforts, I would like to give my

special acknowledgment and precious thanks to my wife, Anh Thư for her love,

patience and moral support. I appreciate for all that she has done. Her kindness has no

bounds and her sacrifices have no match.

iii

TUTOR’S COMMENTS

The thesis meets the requirements for a marketing thesis. It is very

useful for securities firms since the majority of the securities

companies in Vietnam do not have their own marketing strategies.

During the time to go together with him to do this thesis, I noticed he

collected opinions carefully and try the best of his ability to finish his

thesis. I am agree to let this student to defend his thesis at the

committee.