STATISTICAL ANALYSIS OF UNILEVER COMPANYs REVENUE

VIETNAM AVIATION ACADEMY

DEPARTMENT OF AIR TRANSPORTATION

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PRINCIPLES OF ECONOMIC

STATISTICS

STATISTICAL ANALYSIS OF

UNILEVER COMPANY's REVENUE

Group 1

Nguyen Thi Viet An

Diep Tieu Bao My

Class: 18DHQTDL

Ho Chi Minh city – 2021

INDEX

Chapter 1. ABOUT UNILEVER COMPANY..........................................6

1.1. Unilever Group:.........................................................................6

1.2. Formation process:...................................................................7

1.3. Mission:......................................................................................7

1.4. Vision:.........................................................................................8

1.5. Unilever's development strategy:.........................................8

Chapter 2. Statistical analysis of UNILEVER COMPANY's

revenue.................................................................................................9

2.1. Basic theory...............................................................................9

2.1.1. Absolute number.....................................................................9

2.1.1.1. Definition.....................................................................10

2.1.1.2. Unit of absolute number...........................................10

2.1.1.3. The role of absolute numbers..................................10

2.1.1.4. Absolute number classification...............................10

2.1.2. Relative number:...................................................................11

2.1.2.1. Definition.....................................................................11

2.1.2.2. Characteristics of relative numbers.......................11

2.1.2.3. The role of relative numbers....................................12

2.1.2.4. Relative number classification.................................12

2.1.3. Time series method...............................................................12

2.1.3.1. Average level over time............................................13

2.1.3.2. Absolute increase (decrease)..................................14

2.1.3.3. Development speed...................................................16

2.1.3.4. Increase and decrease speed...................................18

2.1.3.5. Absolute value 1% of the continuous increase

(decrease) rate..........................................................................19

2.1.4. The method of analyzing economic fluctuations through the

index system...................................................................................19

2.1.4.1. Individual index..........................................................19

2.1.4.2. Simple composite index............................................20

2.1.4.3. Weighted composite index.......................................20

2.1.4.4. Spatial Index...............................................................21

2.1.5. Some forecasting models......................................................22

2.1.5.1. Forecast based on average absolute increase or

decrease.....................................................................................22

2.1.5.2. Forecast average growth rate.................................22

Yn+L = yn(t)L

.........................................................................................22

2.2. Statistical analysis of company revenue...........................22

2.2.1. Status of the implementation of the plan.............................22

2.2.2. Average level of revenue......................................................22

2.2.3. Absolute increase/decrease in revenue................................23

2.2.4. Revenue growth rate.............................................................24

2.2.5. Revenue increase/decrease rate...........................................25

2.2.5.1. Continuous increase and decrease speed.............26

2.2.5.2. Original rate of increase and decrease..................26

2.2.6. Absolute value of 1% increase or decrease..........................27

2.2.7. Analysis of the revenue fluctuation in 2020 compared to 2019

due to the influence of price and consumption factors...................28

Chapter 3. FORECAST AND PROPOSED RECOMMENDATIONS,

SOLUTIONS.........................................................................................30

3.1. Forecast...................................................................................30

3.1.1. Forecast based on average absolute increase/decrease.......30

3.1.2. Forecast based on average growth rate................................31

3.1.3. Extrapolation of trend function.............................................31

3.2. Forecast...................................................................................33

3.3. Proposals and solutions........................................................33