Research on the Need of Government for Dragon Fruit Supply Chain in Binh Thuan Province in Vietnam: Masters thesis of Business Administration

MEIHO UNIVERSITY

Graduate Institute of Business and Management

MASTERS THESIS

Research on the Need of Government for

Dragon Fruit Supply Chain in Binh Thuan

Province in Vietnam

In partial fulfillment of the requirements for the degree of

Masters of Business Administration

Advisor: Dr. Ron Chuen Yeh

Co-advisor: Dr. Vo Phuoc Tan

Graduate Student: Tran Tam Phuc

December, 2010

I

ACKNOWLEDGEMENTS

At first, I would like to say thank you so much to the Board of Management of Ho Chi

Minh City University of Industry and the Board of Management of Meiho University,

Taiwan for giving me a chance to participate this EMBA program.

Specially thank to Prof. Dr. Ron Chuen Yeh, Chairman of Graduate Institute of

Business and Management of Meiho University (MU Taiwan) for valuable instructions and

advisory given me in completing this research.

Thank you so much to Dr. Nguyen Tai Phuc, Dr. Vo Phuoc Tan and other Professors

and Staff as well as Classmates at Postgraduate Studies Department of Ho Chi Minh City

University of Industry in Vietnam for valuable and meaningful supports given for me during

the time studying at HUI.

Many thanks to Professors, administrative Officers and Classmates of EMBA program

in Taiwan for supports and encouragement given me when I was in Taiwan.

Regards and Best Wishes!

II

Research on the Need of Government for Dragon

Fruit Supply Chain in Binh Thuan Province in

Vietnam

ABSTRACT

Dragon fruit (named in Vietnamese as Thanh Long) has been imported into Vietnam for

a long time. It has really become a type of goods that significantly affected the living of

people in Binh Thuan from 1990 until now. Binh Thuan was considered as a major place in

manufacturing of dragon fruit in Vietnam. Developing dragon has brought many direct

benefits for this agricultural area such as creating extra jobs for local workforce, improving

the effectiveness of land use, diversifying local products, etc.

The study was conducted to identify the necessity of state support for dragon planting

activities by farmers and dragon trading activities by traders in the supply chain of dragon

fruit in Binh Thuan. Two hundred questionnaires were sent to 100 farmers who specialized in

planting dragon and 100 small traders who specialized in dragon trading in Binh Thuan

province. Results of data analysis using SPSS showed that the state support of capital,

technology, quality assurance and product consumption was essential for the farmer; the state

support of capital, packaging and storage, business transactions and marketing was necessary

for traders.

Keywords: Dragon Fruit, Supply Chain, State Support, GAP, Binh Thuan Province, Vietnam