Repositioning brand image for Yamaha Sirius RC F1

December 25, 2013

TRƯỜNG ĐẠI HỌC MỞ TP.HỒ CHÍ MINH UNIVERSITÉ LIBRE DE BRUXELLS

HO CHI MINH OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL

ECONOMICS & MANAGEMENT

MMA7

HUỲNH NGUYỄN VĨNH KHOA

A CASE STUDY FOR YAMAHA VIETNAM

MASTER PROJECT

MASTER OF MARKETING AND ADVERTISING

Repositioning Brand image for

Yamaha Sirius RC FI

1

Guarantee

I guarantee this is the study that I had made myself. The databases and the conclusion in

my study are faithful. I will be responsible for this study.

Student Signature

Huynh Nguyen Vinh Khoa

2

Acknowledgement

I would like to express my sincere attitude to the following people without those

help, support and encouragement; the successful completion of project would not have

been possible. I want to thank Mr. Nhut – my tutor guide, for helping me and clarifying

my issues as when they arose.

I am highly indebted to all my classmates and my friends who were a part of my

survey, helped me in my endeavor and spurred me to achieve something worthwhile and

enduring. This project is successful by all your cooperation. I take no credit for this

achievement but take the responsibility of any mistakes and inaccuracies.

Sincerely,

Huynh Nguyen Vinh Khoa