Qlcl c5 hinh thanh chien luoc

HÌNH THÀNH CHIẾN LƯỢC

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Thoâng tin phaûn hoài

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BA CAÁP CHIEÁN LÖÔÏC

• Corporate Strategy

• Directional Strategy

• The firms overall orientation towards growth, stability, or retrenchment

• Portfolio Strategy

• The industries in which the firm competes through its products and business units

• Parenting Strategy

• The manner in which management coordinates activities and transfer resources

• Business Strategy

Focuses on improving the competitive position of a company’s or business unit's products

or services within the specific industry or market segment that the firm serves.

Business Strategy can be :

• Competitive, cost leader, differentiation, focus

• Cooperative, strategic alliance

• Functional Strategies

Functional strategy is the approach of functional area takes to achieve corporate and

business unit objectives by maximizing resource productivity.

Strategy- Levels to be Developed in Parallel