Proposal solutions to enhance market share of nissan grand livina in Vietnam's auto market

TRƯỜNG ĐẠI HỌC MỞ TPHCM UNIVERSITÉ LIBRE DE BRUXELLES

HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL

MBMM5

DAO HOANG TRONG

PROPOSAL SOLUTIONS

TO ENHANCE MARKET SHARE OF NISSAN GRAND LIVINA

IN VIETNAM’S AUTO MARKET

MASTER PROJECT

MASTER IN BUSINESS & MARKETING MANAGEMENT

Tutor’s Name: Dr. TRINH THUY ANH

Ho Chi Minh City

(2012)

COMMITMENT

I am Dao Hoang Trong, a student of Master in Business and Marketing

Management Program 5 of Solvay Business School and Open University of HCM

City.

I commit that:

- This project was studied and written by myself with best guidance of my

tutor.

- All information was collected from reliable sources and practical interview

results with supports of my mentors.

- No plagiarism

Best regards

Dao Hoang Trong

Monday, February 15, 2012

ACKNOWLEDGEMENTS

First of all, I would like to express my gratitude to Dr. Trinh Thuy Anh for

kind advices, valuable guidance and comments for my project

I wish also to say thank you very much Mr. Nguyen Huu Nhan _ Director of

Nissan Mien Tay for his advices and valid data to study Vietnam auto market

I wish to express my great appreciation to my colleagues, friends and

managers of car dealers who spent time to help me complete interviews and

questionnaires

Thanks my classmates in MBMM5 for useful recommendations

I would like to say special thanks and best wish to Master in Business and

Marketing Management Program of Solvay Business School and Open University

of HCM City

Finally, I thank my family for assisting me in during my research.