PRIVATE SECTOR SUMMIT On Public Diplomacy MODELS FOR ACTION

PRIVATE SECTOR SUMMIT ON PUBLIC DIPLOMACY | 3

PR

Coalition

PRIVATE SECTOR SUMMIT

On Public Diplomacy

MODELS FOR ACTION

A Cooperative Initiative of the

U.S. Department of State and the PR Coalition

2007 S UMMIT

U.S. DEPARTMENT OF STATE

THE SECRETARY OF STATE

WASHINGTON

I wish to thank all of the business leaders, academic professionals, and

government officials who made the Private Sector Summit on Public Diplomacy

such a success. This historic event builds on our efforts to increase private sector

involvement in U.S. public diplomacy.

The solutions to the challenges of the 21st century are not going to be met

by government alone. The solutions must come from all sectors of American

society working together, enhanced by a close and vital partnership between

government and the private sector.

This public/private partnership represents the true aim of transformational

diplomacy: to devote America’s energy to help foreign citizens better their own

lives, build their own nations, and transform their own futures. U.S. companies,

universities, and foundations represent the immense generosity and ingenuity of

the American people. The global presence, creativity, and efficiency of these

organizations make them invaluable resources and natural partners in our efforts

to share America’s story and ideals with others.

Thank you for taking the time to identify ways the private sector can help

our public diplomacy efforts. I extend a special thank you to our wonderful

partners at the PR Coalition for their contributions. It was truly inspiring to see

such talent and passion come together at this Summit. I hope you will continue

to join us in our efforts to improve respect and mutual understanding around the

world.

Condoleezza Rice

PREFACE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

WHY PUBLIC DIPLOMACY?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Setting the Stage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Private Sector: Best Practices. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Global Organizations: Best Practices. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

CREATING MODELS FOR ACTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

STATE DEPARTMENT HAS DUAL ROLE AT SUMMIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

ADDENDUM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

About the PR Coalition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Summit Program Agenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

State Department Key Public–Private Partnerships. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Speaker Biographies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Participants. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

TABLE OF CONTENTS

PRIVATE SECTOR SUMMIT ON PUBLIC DIPLOMACY | 3