Phát triển truyền thông đại chúng trong xu thế toàn cầu hoá thông tin

THONG TIN

PHAT TRI^N TRUYEN THONG DAI CHONG

TRONG XU TH ^ TOA N CA U H6 A THON G TIN

Nguyen Van Sanh*

Nhilu th i ky qua, bao in luon dflde coi la

cong cu hflu hieu phan anh thong tin xa hoi.

Cung vdi khung hoang va suy thoai kinh te

toan ciu, nhflng ban ch i cua bio in va chilu

hfldng ngay cang md rong bao mang da lam

nghiem trong them thach thflc phit trien

cua cic phfldng tien truyin thdng truyin

thdhg. Bai viet gidi thieu xu the phat trien

va mot so' van de cin dflde quan tam trong

dilu kien Viet Nam.

1. Xu the pha t trie n thon g tin dai

chung qua nhufng chan g dvliing

Trong xu the dUdng dai, edng ehung cd

nhu cau ngay mot gia tang ea vl noi dung va

chit lUdng thong tin mang tinh toan eiu.

Toan cau boa thong tin dUde coi la qua trinh

chuyen tai lien tue, nhilu ehilu diln ra d

khip moi ndi tren th i gidi. Dd cung la khai

nigm dUde dung de mieu ta nhflng thay ddi

kinh t l xa hoi tao ra bdi mo'i quan he lien

kit chat che gifla cae qudc gia, td chflc va

moi ca nhan vdi dae diem noi bat la dfla ra

dflde each nhin quo'c gia trflde nhflng van de

mang tim quo'c tl. Nhd kha nang kit no'i

Internet md rong, xu hudng tieu thu cua

ngUdi truy cap da nhanh chong thay ddi

eflng vdi lUdng thdng tin tran ngap tren

nhilu phUdng tien cd the biln ddi tflng phut,

titog gid.

Toan ciu boa thong tin lien quan den

truyin b i md hinh c6 sut tham gia ddng loat

cua cong ehung vdi noi dung van boa chiem

phin quan trong. Dd cung la bo phan cau

thanh thong tin dai chung de chuyen din

ngudi thu hudng. Mot mo hinh van boa c6

the dUde chap nhan theo nhilu phUdng

thflc, nd phu thuoc vao ban chat tflng nIn

van boa cung nhfl kha nang tiep can va biln

ddi thong tin. Theo do, toan eiu hoa (TCH)

khong ddng boa hoac lam cho tflng nIn van

boa ngheo di ma ngUde lai, cd the tilp nhan

theo nhflng each rieng thong qua tien trinh

lai tao. Nhilu nha phan tich cho rang, chia

khda TCH van h6a la sU tdn tai cua he

tho'ng truyin thong dai ehung de tao cam

giac ddng thdi vdi kha nang xuit hien d rit

nhilu ndi (Phan Quang 2005).

vao th i ky thfl XIX, nhan loai tflng

chflng kiln hien tfldng toan ciu boa thong

tin vdi sU ra ddi cua hang loat bao viet d cac

quo'c gia. Nhd bao chi, trilt hoe chinh tri, coi

ngudn cua tinh thin dan chii, dUde phUdng

tien truyin thong dai chung quang ba de.

toan th i gidi biet den va nIn van boa bao

gdm ea van hoc, hoi boa, am nhac, thdi

trang, du lich... da quay theo nhip ciia cac

phUdng tien truyin thong

Nhilu th i ky qua, trflde sU phat trien

manh me eua cong nghe truyin thong, bao in

* Nguyen VSn Sanh, Tien si, Vien Nghien ciiu Phat trien Dong bang song Cxiu Long • Dai hoc Can Thd.

SA'40 (5/2011) QUAN LY KINH TE