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Patents, Copyrights & Trademarks For Dummies®

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Mô tả chi tiết

by Henri Charmasson and John Buchaca

Patents, Copyrights

& Trademarks

FOR

DUMmIES‰

2ND EDITION

Patents, Copyrights & Trademarks For Dummies,® 2nd Edition

Published by

Wiley Publishing, Inc.

111 River St.

Hoboken, NJ 07030-5774

www.wiley.com

Copyright © 2008 by H. Charmasson and J. Buchaca

Published by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form

or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as

permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior

written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to

the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600.

Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing,

Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or online at http://

www.wiley.com/go/permissions.

Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the

Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com and related trade

dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United

States and other countries, and may not be used without written permission. All other trademarks are the

property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor

mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO

REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF

THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITH￾OUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE

CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES

CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE

UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR

OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF

A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE

AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION

OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FUR￾THER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFOR￾MATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE.

FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE

CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.

For general information on our other products and services, please contact our Customer Care

Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

For technical support, please visit www.wiley.com/techsupport.

Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may

not be available in electronic books.

Library of Congress Control Number: 2008930832

ISBN: 978-0-470-33945-9

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

Patents, Copyrights

& Trademarks

FOR

DUMmIES‰

2ND EDITION

by Henri Charmasson and John Buchaca

Patents, Copyrights

& Trademarks

FOR

DUMmIES‰

2ND EDITION

Patents, Copyrights & Trademarks For Dummies,® 2nd Edition

Published by

Wiley Publishing, Inc.

111 River St.

Hoboken, NJ 07030-5774

www.wiley.com

Copyright © 2008 by H. Charmasson and J. Buchaca

Published by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form

or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as

permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior

written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to

the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600.

Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing,

Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or online at http://

www.wiley.com/go/permissions.

Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the

Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com and related trade

dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United

States and other countries, and may not be used without written permission. All other trademarks are the

property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor

mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO

REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF

THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITH￾OUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE

CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES

CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE

UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR

OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF

A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE

AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION

OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FUR￾THER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFOR￾MATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE.

FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE

CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.

For general information on our other products and services, please contact our Customer Care

Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

For technical support, please visit www.wiley.com/techsupport.

Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may

not be available in electronic books.

Library of Congress Control Number: 2008930832

ISBN: 978-0-470-33945-9

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

About the Authors

Henri Charmasson is an attorney with a 35-year career in the field of

intellectual property (IP) law. He has been a naming adviser to major corpo￾rations. Henri is also an inventor with his name on 15 U.S. patents and an

entrepreneur who sits on the board of several small business corporations.

In his early engineering career, Henri designed computer hardware. Henri has

authored several articles and delivered lectures on patent, copyright, trade￾mark and trade secret topics, and written an authoritative treatise about the

art of naming companies and branding new products. Born, raised, and edu￾cated in sunny Provence, France, he’s found in California the ideal place to

exert his enterprising spirit.

John Buchaca, also an Intellectual Property law attorney, is a former soft￾ware engineer and occasional inventor, and has worked with Henri for more

than 15 years. Indeed, when Henri wrote the first edition of this book, John

regarded himself as the “first dummy.” Before becoming a lawyer, he worked

in ocean acoustics analysis and modeling and computer programming. His

undergraduate degree is in applied mathematics. But his highest claim to

fame (according to Henri) is to be married to Henri’s daughter and to be the

father of two of Henri’s grandchildren. He lives in San Diego, California where

he is a partner at Charmasson, Buchaca & Leach, LLP, an IP law firm.

Dedication

To Marcia and Mari

Authors’ Acknowledgments

Thanks to our editorial team and particularly to our project editor,

Corbin Collins, who tactfully coached us into expressing many arcane

legal principles in limpid prose.

Publisher’s Acknowledgments

We’re proud of this book; please send us your comments through our Dummies online registration

form located at www.dummies.com/register/.

Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial, and

Media Development

Project Editor: Corbin Collins

(Previous Edition: Mike Baker)

Acquisitions Editor: Tracy Boggier

Copy Editor: Corbin Collins

(Previous Edition: Laura Peterson)

Editorial Program Coordinator:

Erin Calligan Mooney

Technical Editor: Michelle Falkoff

Media Development Producer: Jenny Swisher

Editorial Managers: Jennifer Ehrlich

Editorial Supervisor and Reprint Editor:

Carmen Krikorian

Editorial Assistants: Joe Niesen, David Lutton,

Jennete ELNaggar

Cover Photos: © Comstock

Cartoons: Rich Tennant

(www.the5thwave.com)

Composition Services

Project Coordinator: Kristie Rees

Layout and Graphics: Carl Byers,

Christin Swinford, Abby Westcott

Proofreaders: Melissa Bronnenberg,

Bonnie Mikkelson

Indexer: Potomac Indexing, LLC

Publishing and Editorial for Consumer Dummies

Diane Graves Steele, Vice President and Publisher, Consumer Dummies

Joyce Pepple, Acquisitions Director, Consumer Dummies

Kristin A. Cocks, Product Development Director, Consumer Dummies

Kathleen Nebenhaus, Vice President and Executive Publisher, Consumer Dummies, Lifestyles,

Pets, Education

Publishing for Technology Dummies

Andy Cummings, Vice President and Publisher, Dummies Technology/General User

Composition Services

Gerry Fahey, Vice President of Production Services

Debbie Stailey, Director of Composition Services

Contents at a Glance

Introduction ................................................................ 1

Part I: Corralling Your IP Assets:

Intellectual Property Basics ......................................... 7

Chapter 1: Marshalling Your IP Tools ............................................................................9

Chapter 2: Fencing In the Herd ......................................................................................19

Chapter 3: Calling in the Cavalry and Picking Up the Tab ..........................................29

Chapter 4: Trade Secrets: Often-Overlooked IP Tools ................................................41

Part II: Going for the Gold: Patenting Your Product ...... 49

Chapter 5: Understanding Patents and How They Work ............................................51

Chapter 6: Testing the Patent Water Before You Dive in ...........................................63

Chapter 7: Hoping It Ain’t There: The Patent Search ..................................................75

Chapter 8: Preparing Your Patent Application ............................................................89

Chapter 9: Filing Your Patent Application ..................................................................109

Chapter 10: Wrestling with the Patent Examiner .......................................................123

Chapter 11: Reeling In the Prize: Getting Your Patent Issued ..................................151

Part III: Asserting Your Copyrights ........................... 167

Chapter 12: If It’s Got Style, You’ve Got Copyrights..................................................169

Chapter 13: Untangling Ownership Issues ..................................................................187

Chapter 14: Giving Your Copyright Fangs ..................................................................197

Part IV: Protecting Your Commerical Identity ............ 217

Chapter 15: Flashing Your Badge .................................................................................219

Chapter 16: Coining the Next Household Name.........................................................233

Chapter 17: Searching for Name Availability .............................................................245

Chapter 18: Establishing and Registering Your Commercial Identifier ..................259

Part V: Making Your IP Rights Work for You .............. 283

Chapter 19: All Abroad: Protecting Your IP Rights in Other Countries ..................285

Chapter 20: Making ’Em Pay: Licensing Your IP Rights ............................................303

Chapter 21: Catching Them Rustlers (Infringers) ......................................................317

Part VI: The Part of Tens .......................................... 327

Chapter 22: Ten Most Common IP Misconceptions ..................................................329

Chapter 23: Ten Patent Application Pitfalls ...............................................................333

Chapter 24: Ten Practical Copyright FAQs .................................................................337

Chapter 25: The Ten Worst Naming Blunders ...........................................................341

Appendix: How to Use the CD-ROM ........................... 345

Index ...................................................................... 351

Table of Contents

Introduction ................................................................. 1

About This Book ..............................................................................................1

Conventions Used in This Book .....................................................................2

Foolish Assumptions .......................................................................................3

How This Book Is Organized ..........................................................................3

Icons Used in This Book .................................................................................5

Part I: Corralling Your IP Assets:

Intellectual Property Basics .......................................... 7

Chapter 1: Marshalling Your IP Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Defining Intellectual Property ........................................................................9

Exploring the Patent Process .......................................................................11

Copyrighting Your Creations .......................................................................13

Proclaiming Your Identity: Trademarks and

Other Commercial Handles ......................................................................14

Keeping It Under Your War Bonnet: Trade Secrets ..................................16

Let’s Make a Deal: Looking at Contractual IP Rights .................................16

Putting Your IP to Work at Home and Abroad ...........................................17

Chapter 2: Fencing In the Herd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

Questioning Your Motives ............................................................................19

Implementing an IP Program ........................................................................21

Chapter 3: Calling in the Cavalry and Picking Up the Tab . . . . . . . . . .29

Getting the Help You Need ...........................................................................29

Finding and Retaining an IP Professional ...................................................34

Staying within Your Meager Means .............................................................35

Working with Foreign IP Professionals .......................................................39

Coordinating with Other Professionals ......................................................40

Chapter 4: Trade Secrets: Often-Overlooked IP Tools. . . . . . . . . . . . . .41

Taking a Gander at Your Operation ............................................................41

Patenting or Secreting? .................................................................................44

Safeguarding Your Trade Secrets ................................................................46

xii Patents, Copyrights & Trademarks For Dummies, 2nd Edition

Part II: Going for the Gold: Patenting Your Product ....... 49

Chapter 5: Understanding Patents and How They Work. . . . . . . . . . . .51

Defining the Nature of the Beast ..................................................................51

Dissecting the Beast: Three Patent Types ..................................................53

Checking Out the Mechanics: Specifications and Claims .........................55

Playing by the Rules: The Three-Part Patentability Test .........................58

Chapter 6: Testing the Patent Water Before You Dive In . . . . . . . . . . .63

Assessing What You Have ............................................................................63

Making Sure that 10-Gallon Hat Is Right for You .......................................67

Starting Things Off on the Right Foot .........................................................72

Chapter 7: Hoping It Ain’t There: The Patent Search . . . . . . . . . . . . . . .75

The Preliminary Online Search: What Did We Do

without the Internet? .................................................................................76

Upping the Ante: The Professional Anticipation Search ..........................77

Conducting Your Own “Professional” Anticipation Search .....................79

Looking at Other Patent Searches ...............................................................87

Chapter 8: Preparing Your Patent Application . . . . . . . . . . . . . . . . . . . .89

Understanding the Patent Application .......................................................89

Choosing Between Formal and Provisional Applications ........................90

Deconstructing the Patent Application ......................................................92

Disclosing Your Invention in the Specification ..........................................94

Arguing Your Case for Patentability ...........................................................95

Staking Your Claims ......................................................................................96

Chapter 9: Filing Your Patent Application . . . . . . . . . . . . . . . . . . . . . . .109

Packaging the Application ..........................................................................109

Sending Your Application to the USPTO ..................................................112

Meeting Your Filing Deadlines ...................................................................113

Keeping Your Application under Wraps ...................................................113

Asking for Special Status: Speeding Up Your Application ......................116

Preparing and Filing Patent Applications .................................................118

Wise Things to Do While You Wait ...........................................................120

Entering a Continuation Application .........................................................120

Chapter 10: Wrestling with the Patent Examiner . . . . . . . . . . . . . . . . .123

Touring the USPTO ......................................................................................124

Clearing Initial Administrative Hurdles ....................................................126

Splitting Up Is Hard to Do: Restricting the Application ..........................128

Getting In on the Office Action ...................................................................130

Reacting to a Final Rejection ......................................................................145

Getting Flagged for Interference ................................................................147

Requesting a SIR ..........................................................................................149

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