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Dang Thi Thu Hm Tap chi KHOA HOC & CONG N'GHE 15210"' 1): 189- 194
COMMUMCATIO N CONTEXTS IN METNAMESE CL LTL RE
Dang Thi Thu Huong'*. Bui Thi Kieu Giang"
SUMMARY
fnlTr"" " " '^" ""u""' '"^^°-^>'"?- ^ -cening infomiaiion. thoushis. feelings bcU^een
mdiMduals or groups. However, the diferences from culture lo culture m «hich the'mesace is
convejed and perceued can cause miscommumcaiion. cultural shocks and communicalion
breakdov^-n m inierculmral commumcation because the form and ihe conienl of the message are
to certain extents, coniext-dependeni
This paper aims at investigating major differences bemeen a hieher^on.exi culture and a lo«erconiexi one^ and ai attemptmg to describe Vietnamese communication in terms of context levels
The paper begins with general issues of communicalion components contexi elements and then
analjses certain situations which readiK lend ihemsej^es lo a certain k^'\ of context
The smdv of communication contexts in Vietnamese culture^ could uarrani
understanding among culmres: dierefore. it impro.es cross-cultural commumcation b. a^
miscommunication and culniral shocks
KejTvords: communication, communicalion ^uniexi^ ^-I'-iure V<v - nnexi •'n i-, i
culture, inlercullural comimmicaiion cultural 'hai: """ ' ""
mutual
INTRODUCTION
Though communicating is unnersal among
Ihe human race, and among cultures, hou the
message is con\e\ed and perceived differs
from culture to culture II is these difTerences
that cause miscommunication. cultural shocks
and communication breakdown in
intercultural communication The differences
ean be - to the largest extent - bet\\een
individualism and collectuism. equalin and
hierarch\, low and high power distance,
masculinity and femininm. or low-context
and high-context. Of these l\ pes of
diflerence, le\els of low- \ersu= high-context
in commumcation could be useful in
describing cultures and iheir preferable
communicalion fashions,
COMMUNICATION COMPONENTS AND
CONTEXTS
Communication Components
Communicalion. b> nature, is "the exchange
of ideas, information, etc, between two or
•nore persons" (Richards et al, 1992:64) This
exchange, accordmg to them, invokes - at
lias! - a speaker/ sender, a message to be
' /•/ n944 06ll3'>5 Emad d,huongd)-jp„-ragmaiUom
transmitted a person or persons for whom the
message is iniended. i e ihe recener, !n their
definilion - e\en though simplified - ihere is a
lack of a components which is \iial lo the
communication itself ihe conlexi of
communication
Sa\ille-Troike (1982 i3"-I6") identifies the
10 components that deed to be described in an
anaKsis of a communicative e\ent. consistinc
of llj the genre. tZ) the topic. (3) lhe
purpose function. (4) the sening. (5) the
panicipants. (6) the message form, f") the
message conlent. (8i the act sequence. (9) the
rules for interaction, and (10) lhe norms of
interprelalion She goes on. poiniina oui.
The interrelationships of components ma\ be
ven. complex, as «hen the message form of a
greeting is influenced not onh h\ the season
lime of da>. and ph}sical location, but the
age. sex. and role relationship of the
panicipants. and the purpose of the encounter
(Saville-Troike, 1982 149-150)
In an anempt to point oul the components of
communication, de \'ito 1199014-251 argues
that interpersonal communication consists of
11) at least 2 persons, of whom each acls as
both the source and the recener of messai^e-.
hence "source - recener".
189