Mobile Electronic Commerce: Foundations, Development, and Applications

Mobile Electronic

Commerce

Foundations, Development, and Applications

INDUSTRIAL AND SYSTEMS ENGINEERING SERIES

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Mobile Electronic Commerce:

Foundations, Development, and Applications

June Wei

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Mobile Electronic

Commerce

Foundations, Development, and Applications

Edited by June Wei

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vii

Contents

Preface.................................................................................................................xi

Editor................................................................................................................ xiii

Contributors......................................................................................................xv

Section I: Mobile electronic commerce foundations and theories

Chapter 1 Enhancing the effectiveness of mobile electronic

commerce strategy: A customer orientation approach........ 3

Mahmoud M. Yasin, Pedro M. Torres, and Carlos F. Gomes

Chapter 2 Dominant issues and conceptual approaches

in mobile business research from 2005 to 2013 .................. 21

Joseph Budu and Richard Boateng

Section II: Mobile electronic commerce technologies

Chapter 3 Critical infrastructure management for mobile

electronic commerce: Security and reliability issues

on mobile ad hoc network....................................................... 45

Haibo Wang, Wei Ning, and Wei Wang

Chapter 4 Security of wireless ad hoc network..................................... 73

Manmohan Chaturvedi, Preeti Aggarwal, Shilpa Bahl,

and Sapna Malik

Section III: Mobile electronic commerce systems and the human

perspective

Chapter 5 Mobile social networking service users’ trust

and loyalty: A structural approach........................................ 89

Norazah Mohd Suki and Norbayah Mohd Suki

viii Contents

Chapter 6 Comparative study of in-store mobile commerce

applications and feature selection, targeted at

enhancing the overall shopping experience ..................... 107

Electra Safari and Dimitrios Zissis

Chapter 7 Moving toward a mobile website for www.india.gov.in ....131

Rakhi Tripathi

Chapter 8 Security in mobile electronic commerce............................ 147

James Scott Magruder

Section IV: Mobile electronic commerce development

Chapter 9 Enhancing electronic commerce with hybrid mobile

application development architecture................................ 161

Edward T. Chen

Chapter 10 Using the Apache Cordova open source platform

to develop native mobile applications................................ 177

Sam S. Gill

Chapter 11 MobiCash: Smart mobile payment system........................ 189

Amila Karunanayake and Kasun De Zoysa

Chapter 12 Mobile electronic commerce development........................ 211

Sathiadev Mahesh

Section V: Mobile electronic commerce applications and mobile

business

Chapter 13 Mobile advertising: The Indian perspective..................... 241

Pradeep Nair and Harsh Mishra

Chapter 14 e-CRM, m-CRM, and ICTs adoption in the e-tourism

and m-tourism industries......................................................265

Te Fu Chen

Chapter 15 Security intelligence for healthcare mobile electronic

commerce..................................................................................307

Joseph M. Woodside and Mariana Florea

Contents ix

Chapter 16 Automated teller machine and mobile phone

interface in a developing banking system......................... 315

Abel E. Ezeoha and Anselm Nkalemu

Section VI: Mobile electronic commerce and social, economic,

and environmental aspects

Chapter 17 Mobile content and applications value networks:

Evidence from the Italian mobile telecommunications

market.........................................................................................345

Antonio Ghezzi, Raffaello Balocco, and Andrea Rangone

Chapter 18 Segmenting, targeting, and positioning of mobile

payment services..................................................................... 367

Raluca-Andreea Wurster and Cezar Scarlat

Chapter 19 Success factors influencing consumers’ willingness

to purchase brands advertised through the mobile

phone ...................................................................................... 395

Carla Ruiz-Mafe, Inés Küster Boluda,

and Christian Damián García

Section VII: Emerging frontiers

Chapter 20 Smart city as a service platform: Identification and

validation of city platform roles in mobile service

provision................................................................................... 415

Nils Walravens

Chapter 21 Strategic and tactical issues with Apple’s mobile maps.....449

Mark R. Leipnik, Sanjay S. Mehta, and Vijayaprabha Rajendran

Index ................................................................................................................ 473

xi

Preface

Mobile electronic commerce technologies and solutions have already

influenced critical aspects of many sectors and the quality of people’s

lives. This book seeks to answer how industrial and systems engineering

as well as information communication technology, such as systems inte￾gration, process simulation, mobile-based collaboration, wireless tech￾nology, and human–computer interface, among others, can address and

accelerate the solutions of mobile electronic commerce challenges in

society, economy, organization, and government. This inspires new con￾cepts, theories, models, tools, and methods to further improve quality of

people’s lives. This book also addresses implications for industry, aca￾demia, scientists, engineers, professionals, and students to develop and

apply cutting-edge innovative mobile electronic technologies and emerg￾ing mobile electronic commerce systems in the near and long term. The

impacts of mobile electronic commerce innovations and solutions on the

development and applications in the areas of society, economics, culture,

organizations, government, industries, and individual’s daily life are also

addressed.

The role of mobile electronic commerce technologies and systems

on innovation in cutting-edge solutions and emerging systems is a

cross-disciplinary topic across academia and industry. This book brings

together researchers from academia and industry across disciplines to

integrate and synthesize the role for professionals, academics, research￾ers, and managers in the field of mobile electronic commerce. This book

also brings together chapters written by a multidisciplinary group of

experts in order to understand the ways in which mobile electronic

commerce systems and technologies influence mobile electronic com￾merce innovations and integrated solutions for their development and

application. The book aims to stimulate new thinking in the develop￾ment and application of mobile technology that helps professionals,

academic educators, and policy-makers working in mobile electronic

commerce field to disseminate cutting-edge knowledge. Throughout

the book, particular emphasis in laid on the incorporation of the emerg￾ing research and development and application frontiers that provide

xii Preface

promising contributions to mobile electronic commerce. These include

new theories, state-of-the-art mobile electronic commerce innovations,

cutting-edge mobile information and communication technology infra￾structures, and emerging mobile electronic systems.

To balance representative authors and researchers from academia and

industry, as well as authors globally, the book also intends to overcome

cultural barriers to accelerate mobile technological and mobile commerce

system changes in the global economy. It also covers the whole spectrum

of methods, tools, and guidelines for designing mobile electronic com￾merce systems and services in different cultures. Finally, it summarizes

the highlights and discusses emerging frontiers such as challenges and

future research opportunities in mobile electronic commerce technolo￾gies, systems, and innovations.

xiii

Editor

June Wei, PhD, is a professor in the Department of Management and

Management Information Systems, University of West Florida. She earned

her PhD from Purdue University, a master’s degree from Georgia Institute

of Technology, and another master’s degree from Zhejiang University.

Her research interests cover electronic supply chain management, infor￾mation security and privacy in mobile electronic commerce, and mobile

electronic commerce systems development. She is editor-in-chief of three

peer-reviewed leading journals on information systems: International

Journal of Mobile Communications, Electronic Government, an International

Journal, and International Journal of Electronic Finance. She is also an associ￾ate editor of three peer-reviewed journals: Journal of Electronic Commerce

Research, Journal of Information Privacy and Security, and International Journal

of E-Entrepreneurship and Innovation. She teaches courses on business

information systems development, systems design and analysis, opera￾tions management problems, and electronic business fundamentals. She

has published over 120 peer-reviewed papers, 55 peer-reviewed journal

articles, and three book chapters. Dr. Wei has won many awards for her

research, including the Distinguished Writing Award of the Foundation

for Information Technology Education and the Education Special Interest

Group of the Association of Information Technology Professionals (2004

and 2005) and the Best Paper Award sponsored by Emerald Publisher

in International Conference on Accounting, Business, Leadership, and

Information Management (2010). She has been recognized at a Florida

Board of Trustees meeting (2011). She has also been recognized by the

University of West Florida with the Distinguished Research and Creative

Activities Award (2010) and the Distinguished Teaching Award (2012), and

the Dyson Award for Excellence in Research from the College of Business

(2005, 2007, 2009, 2011, and 2013). She also received educational awards and

funding from Marconi Communications, Inc., and Bausch & Lomb. She is

currently president of the Southwest Decision Sciences Institute.