MIDTERM REPORT INTERNATIONAL EXPANSION MARKET STRATEGY FOR ELECTRIC CARS OF VINFAST

FOREIGN TRADE UNIVERSITY

SCHOOL OF ECONOMICS & INTERNATIONAL BUSINESS

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MIDTERM REPORT

INTERNATIONAL-EXPANSION MARKET STRATEGY FOR

ELECTRIC CARS OF VINFAST

Course: International Marketing

Class code: MKTE401(2.2/2021-2022)CLC.1

Submitted by: Group 9

Instructor: PhD. Tran Thu Trang

Hanoi, May 2022

No. Full name

1. Lê Mai Chi

2. Nguyễn Phương Hoa

3. Nguyễn Ngọc Huyền

4. Nguyễn Minh Ngọc

5. Trần Ánh Phương

6. Phạm Mai Phương

7. Trần Cẩm Tú

8. Đỗ Hoàng Bảo Trung

9. Đỗ Ngọc Vũ

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I. Contents

I. Research about company and factors affecting export potential..................................5

1. General information about Vinfast.........................................................................................5

2. Research about factors affecting export potential:................................................................5

a. Global electric car market.................................................................................................................. 5

b. Consumer spending............................................................................................................................ 6

c. Policies.............................................................................................................................................. 7

3. Reseacrh about export products:............................................................................................8

a. Products....................................................................................................................................8

b. Unique selling points of Vinfast electric car:..........................................................................................8

II. Screening export-oriented markets for Vinfast electric car...............................................11

1. Selection criteria.....................................................................................................................11

2. Exclusion criteria....................................................................................................................14

3. Conclusion...............................................................................................................................14

II. Opting potential foreign markets for Vinfast Electric Car..........................................15

1. Government policies...............................................................................................................15

a. UK................................................................................................................................................... 15

b. China............................................................................................................................................... 16

c. Norway............................................................................................................................................ 17

d. Sweden............................................................................................................................................ 17

e. Australia.......................................................................................................................................... 18

2. Charging infrastructure.........................................................................................................20

a. UK................................................................................................................................................... 20

b. China............................................................................................................................................... 21

c. Norway............................................................................................................................................ 21

d. Sweden............................................................................................................................................ 21

e. Australia.......................................................................................................................................... 22

3. Education................................................................................................................................22

a. UK................................................................................................................................................... 23

b. Norway............................................................................................................................................ 23

c. Sweden............................................................................................................................................ 23

d. China............................................................................................................................................... 24

e. Australia.......................................................................................................................................... 24

4. Sales growth rate of electric vehicles (2020 - 2021)..............................................................24

5. Passenger plug-in market share of total new car sales from 2019 - 2021............................26

6. Summarizing evaluation criteria and scoring.......................................................................27

REFERENCES.........................................................................................................................28

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