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Microeconomic theory
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Microeconomic theory

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Microeconomic

Basic Principles and Extensions

Fourth Edition

Walter Nicholson

Microeconomic Theory

Basic Principles and Extensions

Fourth Edition

Số hóa bởi Trung tâm Học liệu – ĐH TN http://www.lrc-tnu.edu.vn

Microeconomic Theory

Basic Principles and Extensions

Fourth Edition

Walter Nicholson

Amherst College

The Dryden Press

Chicago Fort Worth San Francisco Philadelphia

Montreal Toronto London Sydney Tokyo

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Acquisitions Editor: Elizabeth Widdicombe

Developmental Editor: Joanne Smith

Project Editor: Teresa Chartos

Design Supervisor: Rebecca Lemna

Production Manager: Barb Bahnsen

Director of Editing, Design, and Production: Jane Perkins

Text and Cover Designer: M ark Feldman

Copy Editor: Patricia Lewis

Indexer: Leoni McVey

Compositor: G & S Typesetters, Inc.

Text Type: 10/12 Sabon

Library o f Congress Cataloging-in-Publicadon D ata

Nicholson, Walter.

M icroeconom ic theory.

Includes bibliographies and index.

1. M icroeconom ics. 1. Title.

H B 172.N 49 1989 3 3 8 .5 8 8 -25663

ISBN 0 -0 3 -0 2 1 6 6 9 -9

Printed in the United States of America

9 0 -0 3 9 -9 8 7 6 5 4 3 2

Copyright © 1989, 1985, 1 9 7 8 ,1 9 7 2 by The Dryden Press, a division of H olt,

Rinehart and W inston, Inc.

All rights reserved. N o part of this publication may be reproduced or transmitted in

any form or by any means, electronic or mechanical, including photocopy, recording,

or any information storage and retrieval system, without permission in writing from

the publisher.

Requests for permission to make copies of any part of the work should be mailed to:

Permissions, Holt, Rinehart and W inston, Inc., Orlando, Florida 3 2 8 8 7 .

Address orders:

The Dryden Press

Orlando, Florida 3 2 8 8 7

Address editorial correspondence:

The Dryden Press

908 N. Elm St.

Hinsdale, IL 60521

The Dryden Press

Holt, Rinehart and W inston

Saunders College Publishing

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To Emily H. Walker and her grandchildren, Kate, David, Tory, and Paul.

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The Dryden Press Series in Economics

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Preface

As in prior editions, the primary goal of this fourth edition of Microeconomic

Theory: Basic Principles and Extensions is to provide a comprehensive and

intuitive approach to microeconomic theory using elementary calculus as an

analytical tool. This edition, however, represents a major revision and, I hope,

a substantial improvement on the previous versions. The primary change in

this edition has been a reorganization in the structure of the book:

• Efficiency concepts and their relationships to competitive markets are

now covered much earlier in the text. This reorganization provides a

complete development of the model of general competitive equilibrium

early in the text and thereby helps to sharpen and clarify the discussions

of market imperfections that follow. This new structure also seems to

follow current teaching practices better than the previous approach,

which left general equilibrium ideas until the book’s final chapters.

Four other major changes in this edition serve to update the book and make it

more suitable for students’ needs:

• A greater emphasis on topics from the theory of information and uncer￾tainty including new chapters on Information and Competitive Equilib￾rium (Chapter 17) and Strategy and Game Theory (Chapter 20);

• Inclusion of a number of numerical and algebraic examples that illustrate

in a concrete way the theoretical concepts being introduced;

• Major revisions to the problems in the book together with the inclusion

of new “Extension” problems that ask the student to pursue a particular

theoretical point in somewhat greater detail than is possible within the

body of the text; and

• Availability of an innovative student workbook (written by David Staple￾ton of Dartmouth College) that offers additional insights into the mate￾rial being covered. Workbook problems are of varying levels of difficulty

and include many that lead the student through the solutions in a step￾by-step manner.

This edition also incorporates many minor improvements in presentation

throughout. The most important of these are the inclusion of more results from

duality theory— a topic first approached seriously in the third edition, and a

greater attention to general equilibrium results so that students can visualize

what is happening “elsewhere” in the economy. Despite this somewhat sharper

theoretical focus, the goal in this revision has been to continue to provide a

generally intuitive approach to most topics. By proceeding in this way, I hope

that the book will continue to be accessible to any student with a mathematical

bent who has had some introductory economics.

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ACKNOWL￾EDGMENTS

Although the 25 chapters in this book represent an increase of four over the

number in the prior edition, only two of these are truly new. The remaining

expansion represents an attempt to divide some of the more difficult material

in the text into more nearly bite-sized chapters and to follow an organizational

scheme that reflects most course outlines. Still, covering all of the chapters in

the book in a single term of 1 2 -1 4 weeks may be too rushed for many users.

For those wishing to stress only core concepts, I would recommend a focus

on Chapters 3 - 7 (Demand), Chapters 10—12 (Costs and Supply), Chapters

1 4 -1 6 (Perfect Competition), and Chapters 18—19 (Imperfect Competition).

Other topics can then be added to these basic ones to meet the needs of indi￾vidual instructors.

As with previous editions, a Solutions Manual is provided to instructors

with complete, worked-out answers to the text problems. Brief descriptions

overview the nature of the problems in each chapter, and each individual prob￾lem has its own statement noting its significance and level of difficulty.

Detailed reviews by the following people were a great help to me in preparing

this fourth edition: Douglas K. Agbetsiafa, Indiana University at South Bend;

Keith Brown, Purdue University; Tran Dung, Wright State University; Belton

Fleisher, Ohio State University; Carroll B. Foster, University o f California,

Lajolla; Christopher Grandy, Barnard College, Columbia University; Kala

Krishna, Harvard University; Anthony Marino, University o f Southern Cali￾fornia; Pat McCarthy, Purdue University; Jack Meyer, Michigan State Univer￾sity; Charles Plourde, York University; Charles F. Revier, Colorado State Uni￾versity; Joaquim Silvestre, University o f California, Davis; Susan Vroman,

Georgetoum University; and Meng-Hua Ye, George Washington University. I

have tried to incorporate most of the suggestions since they invariably served

to make some of my muddled thoughts clearer. I have also benefited greatly

from conversations about the book with Bernie Saffran (Swarthmore), David

Stapleton (Dartmouth), and Frank Westhoff and Beth Yarbrough (Amherst).

Many other friends and colleagues (and even competing authors) have made

helpful suggestions about the book, and for these I am also grateful. The book

remains my own production, however, and none of these individuals are re￾sponsible for the errors I have been too bullheaded to change.

Happi Cramer of Word-for-Word, Inc., created most of this edition out of

my illegible scrawl, and she deserves great credit for keeping things organized.

At The Dryden Press, Liz Widdicombe provided her usual careful oversight for

this edition and offered the occasional prod to keep things on track. Joanne

Smith greatly helped with many facets of the text’s development. Holly Craw￾ford and Teresa Chartos organized the production of the book with remark￾able good humor given the complexities involved. Pat Lewis caught several

errors at the copyediting stage. I appreciate all of this help— producing the

book would have been impossible without it. Once again my wife (Susan) and

children (Kate, David, Tory, and Paul) suffered through the final stages of get￾Số hóa bởi Trung tâm Học liệu – ĐH TN http://www.lrc-tnu.edu.vn

ting the book out. Although they are old hands at this sort of thing, they

surely be starting to wonder when it will all end!

Walter Nicholson

Amherst, Massachusetts

December 1988

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About the Author

Walter Nicholson is professor of economics at Amherst College. He received a

B. A. degree in mathematics from Williams College and a Ph.D. in economics

from the Massachusetts Institute of Technology. Professor Nicholson’s primary

research interests focus on the econometric analysis of labor market policies.

He has published many articles on unemployment, social insurance and wel￾fare policy, and the domestic impact of international trade. He is currently

chair of the Economics Committee for the Graduate Record Examination in

Economics and is also the author of Intermediate Microeconomics and Its Ap￾plication, fourth edition (The Dryden Press, 1987). Professor Nicholson lives

in Amherst, Massachusetts. He and his wife, Susan, are beginning the process

of paying college tuition bills for their four children.

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Contents

P A R T I I n t r o d u c t i o n ............................................................................. 1

1 ECONOMIC MODELS .......................................................................................... 3

Theoretical Models .................................................................................................... 3

Verification of Economic Models .......................................................................... 4

General Features of Economic Models ................................................................. 6

Development of the Economic Theory of Value ................................................ 9

Outline of the Book ............................................................................................... 20

Summary ............................................................1 ................................................... 21

Application Economic Models and the Limits-to-Growth Debate ....... 22

Suggested Readings ................................................................................................. 24

2 THE MATHEMATICS OF OPTIMIZATION .............................................. 27

Maximization of a Function of One Variable ...................................................28

Functions of Several Variables ...............................................................................34

Maximization of Functions of Several Variables .......................................... ...37

Implicit Functions ......................................................................................................40

The Envelope Theorem .............................................................................................42

Constrained Maximization ................................................................................. ...46

Envelope Theorem in Constrained-Maximum Problems ............................ ...54

Maximization without Calculus ........................................................................ ...54

Summary ......................................................................................................................56

Application Optimization in the Sciences: Snell’s Law ............................ 57

Suggested Readings, Problems ............................................................................ 59

Appendix to Chapter 2 Second-Order Conditions .......................................63

Functions of a Single Independent Variable .......................................................63

Functions of Two Independent Variables ............................................................65

Functions of Two Independent Variables Subject to a Linear

Constraint ................................................................................................................. ...67

Suggested Readings ................................................................................................. ...70

P A R T II C h o i c e a n d D e m a n d .................................................... 72

3 PREFERENCES AND UTILITY ......................................................................... 75

Axioms of Rational Choice .................................................................................. 76

Utility .......................................................................................................................... 77

Trades and Substitution ......................................................................................... 80

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An Alternative Derivation: Marginal Utility ................................................... 88

Examples of Utility Functions .............................................................................. 91

Summary .................................................................................................................. 95

Application Transitivity ..................................................................................... 96

Suggested Readings, Problems ............................................................................ 97

Extensions Odd Preferences .......................................................................... 100

4 UTILITY MAXIMIZATION AND CHOICE .............................................. 103

An Initial Survey .....................................................................................................104

The Two-Good Case: A Graphic Analysis ..................................................... ..105

The «-Goqd Case ................................................................................................. ..109

Indirect Utility Function .......................................................................................116

Dual to the Utility-Maximum Problem .......................................................... ..117

Summary ...................................................................................................................121

Application The Lump-Sum Principle ......................................................... 121

Suggested Readings, Problems .......................................................................... 124

Extensions Useful Forms o f Utility Functions ........................................... 128

5 EFFECTS OF CHANGES IN INCOME OR IN A GOOD’S PRICE ... 131

Homogeneity of Demand Functions ..................................................................131

Changes in Income ............................................................................................... ..132

Changes in a Good’s Price ................................................................................. ..136

The Individual’s Demand Curve .........................................................................141

A Mathematical Development of Response to Price Changes ....................145

Revealed Preference and the Substitution Effect .............................................149

Consumer Surplus ................................................................................................. ..152

Summary ................................................................................................................. ..156

Application Substitution Effects and the Consumer Price Index ......... 157

Suggested Readings, Problems ........................................................................... 158

Extensions Shephard’s Lemma and Roy’s Identity .................................. 161

6 DEMAND RELATIONSHIPS BETWEEN GOODS .................................. 163

The Two-Good Case ............................................................................................ 163

Relations among Many Goods ........................................................................... 164

Net Substitutes and Complements .................................................................... 167

Composite Commodities ...................................................................................... 168

Attributes of Goods and Implicit Prices ......................................................... 170

Summary .................................................................................................................. 175

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Application Houses and Their Characteristics .......................................... 176

Suggested Readings, Problems .......................................................................... 177

Extensions Separable Utility .......................................................................... 180

7 MARKET DEMAND AND ELASTICITY ................................................... 183

Market Demand Curves ...................................................................................... 183

Elasticity .................................................................................................................. 187

Relationships among Elasticities ...................................................................... 191

Types of Demand Curves .................................................................................... 193

Summary ................................................................................................................ 197

Application Empirical Studies of Market Demand .................................. 198

Suggested Readings, Problems .......................................................................... 203

Extensions Theoretical Issues in Market Demand Analysis .................. 207

PART III Additional Applications of the Theory

of Choice 2io

8 EXCHANGE .......................................................................................................... 213

The Gains from Voluntary Trade .......................................................................213

Edgeworth Box Diagram .......................................................................................216

Exchange with Initial Endowments and the Distribution of Gains from

Trade ..........................................................................................................................222

Viable Bargains and the Core ..............................................................................224

Efficient Trading with Equilibrium Prices .........................................................226

Summary ...................................................................................................................231

Application Black Markets and Voluntary Exchange ............................. 231

Suggested Readings, Problems .......................................................................... 233

9 CHOICE IN UNCERTAIN SITUATIONS .................................................... 237

Probability and Expected Value ...........................................................................238

Fair Games and the Expected Utility Hypothesis ...........................................240

The Von Neumann-Morgenstern Theorem ......................................................242

Risk Aversion .......................................................................................................... ..245

Measuring Risk Aversion ................................................................................... ..248

The State-Preference Approach to Choice under Uncertainty ....................250

The Economics of Information .............................................................................254

Summary ................................................................................................................. ..258

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Application The Value of Information ......................................................... 258

Suggested Readings, Problems .......................................................................... 261

Extensions Mean-Variance Analysis o f Choices Involving Risk ........... 264

P A R T I V P r o d u c t i o n a n d S u p p ly ......................................... 268

10 PRODUCTION FUNCTIONS .......................................................................... 271

Variations in One Input ...................................................................................... ..272

Isoquant Maps and the Rate of Technical Substitution .............................. ..278

Returns to Scale .......................................................................................................282

The Elasticity of Substitution ............................................................................ ..285

Some Common Production Functions ............................................................ ..287

Technical Progress ................................................................................................. ..293

Summary ...................................................................................................................298

Application Production Functions ................................................................ 299

Suggested Readings, Problems .......................................................................... 301

Extensions Many Input Production Functions ........................................... 304

11 COSTS OF PRODUCTION .............................................................................. 307

Definitions of Costs ................................................................................................3 07

Cost-Minimizing Input Choices ...........................................................................310

Cost Functions ................................................................... :....................................317

Changes in Input Prices .........................................................................................321

Short-Run, Long-Run Distinction ......................................................................327

Summary ................................................................................................................. ..340

Application The Measurement of Long-Run Costs .................................. 341

Suggested Readings, Problems ........................................................................... 344

Extensions Input Substitutability .................................................................. 348

12 PROFIT MAXIMIZATION AND SUPPLY .................................................. 351

The Nature and Behavior of Firms .................................................................... 351

Profit Maximization .............................................................................................. 352

Marginal Revenue .................................................................................................. 356

Short-Run Supply by a Price-Taking Firm ...................................................... 359

Profit Maximization and Input Demand ......................................................... 363

The Controversy over the Profit-Maximization Hypothesis ...................... 367

Summary .................................................................................................................. 368

Application Markup Pricing ........................................................................... 369

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Suggested Readings, Problems .......................................................................... 370

Extensions Profit Functions ............................................................................ 373

13 ALTERNATIVE MODELS OF THE FIRM ................................................. 375

Revenue Maximization ........................................................................................375

Contracts within Firms ..........................................................................................378

Organization of Firms ............................................................................................379

Contracts with Workers ...................................................................................... ..381

Contracts with Managers .....................................................................................387

Nonprofit Organizations .................................................................................... ..392

Summary ................................................................................................................ ..393

Application The Market for Firms ................................................................ 394

Suggested Readings, Problems .......................................................................... 397

P A R T V P e r f e c t C o m p e t i t i o n ................................................... 402

14 PARTIAL EQUILIBRIUM MODELS OF COMPETITIVE PRICE

DETERMINATION ............................................................................................ 405

Timing of the Supply Response ........................................................................ 405

Pricing in the Very Short Run ............................................................................ 405

Short-Run Price Determination ........................................................................ 407

Shifts in Supply and Demand Curves: A Graphic Analysis ....................... 412

Mathematical Model of Supply and Demand ................................................ 416

Tax Incidence Analysis ........................................................................................ 418

The Long Run ........................................................................................................

Long-Run Equilibrium: Constant-Cost Case ................................................ 422

Shape of the Long-Run Supply Curve .............................................................. 424

Long-Run Elasticity of Supply ........................................................................... 426

Comparative Statics Analysis of Long-Run Equilibrium ........................... 428

Summary ................................................................................................................. 431

Application Price Controls and Shortages .................................................. 432

Suggested Readings, Problems ........................................................................... 435

15 GENERAL COMPETITIVE EQUILIBRIUM .............................................. 439

Perfectly Competitive Price System .....................................................................440

An Illustration of General Equilibrium ..............................................................441

A Simple Graphical Model of General Equilibrium ......................................442

General Equilibrium Modeling and the Corn Laws Debate ..................... ..454

Existence of General Equilibrium Prices ......................................................... ..455

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