Marketing Mix (4 p's)

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Marketing Mix (4 p's)

Promotion Strategies- Click here if you want Edward to read this bit.

Related Links: Pricing | Place | Promotion | Service Marketing Mix | Emarketing Mix

Promotion quiz

A successful product or service means nothing unless the benefit of such a service can be

communicated clearly to the target market. An organisations promotional mix strategy can

consist of:

Types of

promotion

Explanation

Advertising: Any non personal paid form of communication using any form of mass

media.

Public

relations

Involves developing positive relationships with the organisation media

public. The art of good public relations is not only to obtain favorable

publicity within the media, but it is also involves being able to handle

successfully negative attention.

Sales

promotion:

Commonly used to obtain an increase in sales short term. Could involve

using money off coupons or special offers.

Personal

selling:

Selling a product service one to one

Direct Mail Is the sending of publicity material to a named person within an

organisation

Direct mail allows an organisation to use their resources more effectively

by allowing them to send publicity material to a named person within their

target segment. By personalising advertising, response rates increase thus

increasing the chance of improving sales. Listed below are links to

organisation who's business involves direct mail.

Internet

Marketing

Promoting and selling your services online using various forms of online

marketing techniques such as banner advertisments, videos or social

media.

Sponsorship Where you pay an organisation to use your brand or logo. This organisation

usually has a high profile so that you know that your brand will be seen by a