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Marketing Communications - Chapter 16 pptx
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© 2010 South-Western, a part of Cengage Learning
All rights reserved.
PowerPoint Presentation by Charlie Cook
The University of West Alabama
Eighth Edition
CHAPTER 16 Sampling and Couponing
1. Appreciate the objectives of consumer-oriented sales
promotions.
2. Recognize that many forms of promotions perform different
objectives for marketers.
3. Know the role of sampling, the forms of sampling, and the
trends in sampling practice.
4. Be aware of the role of couponing, the types of coupons,
and the developments in couponing practice.
5. Understand the coupon redemption process and
misredemption.
6. Appreciate the role of promotion agencies.
Chapter Objectives
After reading this chapter you should be able to:
© 2010 South-Western, a part of Cengage Learning. All rights reserved. 16–2