Marketing & communication strategy for Co.Opmart supermarket

asd………………

Ho Chi Minh City

(2013)

TRƯỜNG ĐẠI HỌC MỞ TP.HCM

HO CHI MINH CITY OPEN UNIVERSITY

UNIVERSITÉ LIBRE DE BRUXELLES

SOLVAY BRUSSELS SCHOOL

ECONOMICS & MANAGEMENT

NGUYỄN NGỌC THẮNG - NGUYỄN LÊ THANH HÀ

MMA6

MARKETING & COMMUNICATION STRATEGY

FOR CO.OPMART SUPERMARKET

MASTER PROJECT

MASTER IN MARKETING & ADVERTISING

Ho Chi Minh City

(2013)

Tutor’s name: SERGE BYWALSKI

STATEMENT OF AUTHORSHIP

We undertake that

 We have spent time and made the best effort to work with information and

materials from Marketing department of SaiGon Co.op and our knownledge

gained from MMA course to finish this final project

 We hold a photocopy of this final project which can be produced if the original

is lost or damaged

 This final project is our origin work and no part of it has been copied from any

other student’s work or from any other source except where due

acknowledgement is made

 We have not previously submitted this work for any other course/ unit

 We give permission for our work to be scanned for electronic checking of

plagiarism

ACKNOWLEDGEMENT

We would like to express our great appreciation to organizations, companies, people

who have supported us during last periods in order to finish our final project.

Firstly, we would like to send our special thanks to Prof. Serge Bywalski, our tutor,

who had given us clear instructions on final project’s structure, constructive

feedbacks and comments for all phases in our final project. Therefore, we could

well comprehend our road map to conquer the destination. We also would like to

say thanks to Prof. Alain who has given us critical comments and motivation so that

we can improve the quality of our project.

Secondly, we are also thankful to Solvay - ULB, Economics and Management for

always supporting us with in-depth information, prompt feedback and

encouragement during the course.

Besides, I would also like to express our deep gratitude to Marketing department of

SaiGon Co.op company, especially Director, Vice Director who have spent time

and effort to discuss about the topics and equipped us with invaluable insights and

information to enrich the project’s content.

Thanks to this final project, we have had chance to apply knowledge gained from

MMA course into real life’s case; by which we could elevate our mindset and

execution in Marketing & Communication implementation. Therefore, this

accomplishment is not only the perfect end for an insightful MMA course but also a

brilliant start for our application into real working life. We really appreciate this

“An end that starts”!

Ho Chi Minh City, March, 2013

Nguyen Ngoc Thang (Mr.) - Nguyen Le Thanh Ha (Ms.)