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London’s Olympic legacy
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LONDON’S OLYMPIC LEGACY
The Inside Track
GILLIAN EVANS
London’s Olympic Legacy
Gillian Evans
London’s Olympic
Legacy
The Inside Track
ISBN 978-0-230-31390-3 ISBN 978-1-137-29073-1 (eBook)
DOI 10.1057/978-1-137-29073-1
Library of Congress Control Number: 2016949488
© Th e Editor(s) (if applicable) and Th e Author(s) 2016
Th e author(s) has/have asserted their right(s) to be identifi ed as the author(s) of this work in accordance
with the Copyright, Designs and Patents Act 1988.
Th is work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether
the whole or part of the material is concerned, specifi cally the rights of translation, reprinting, reuse of
illustrations, recitation, broadcasting, reproduction on microfi lms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or
dissimilar methodology now known or hereafter developed.
Th e use of general descriptive names, registered names, trademarks, service marks, etc. in this publication
does not imply, even in the absence of a specifi c statement, that such names are exempt from the relevant
protective laws and regulations and therefore free for general use.
Th e publisher, the authors and the editors are safe to assume that the advice and information in this book
are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or
the editors give a warranty, express or implied, with respect to the material contained herein or for any
errors or omissions that may have been made.
Printed on acid-free paper
Th is Palgrave Macmillan imprint is published by Springer Nature
Th e registered company is Macmillan Publishers Ltd. London
Gillian Evans
Department of Social Anthropology
University of Manchester
Manchester , United Kingdom
For my daughters—valiant warriors well-versed
in the ways of the world—they bring me honour.
vii
On the eve of the 2016 Olympic Games, in Rio, this is a book about
London’s Olympic legacy. I have written it, because I believe that London
will become the planning-for-legacy test case city, against which all future
Olympic cities will be judged. London has done better than any other
host city to plan legacy uses for its Olympic Park, and sporting venues,
both in advance of the Games, and in the few years immediately after.
However, London still has lessons to learn, even while it also has lessons
to teach the world, and especially other future host cities, about how to
plan better for Olympic legacy.
Mine is a story about the drama at the heart of London’s legacy planning operation between 2008 and 2012, a drama that centres on the
fi ght for the political prestige of the Olympic legacy, and the struggle of
a few determined individuals to take seriously and to honour the promises made in the Olympic bid to transform the heart of East London
for the benefi t of everyone who lives there. Th e heartening thing was to
witness, inside the Olympic Park Legacy Company, the practical power
of a vaguely left-wing political idealism inspired by, or in tune with, the
promises of Ken Livingstone’s Olympic bid, and Tessa Jowell’s framing of
the legacy challenge.
Pref ace
viii Preface
From the privileged perspective of a researcher on the inside of the
planning operation, I capture here, a sense of the unfolding drama as
attempts were made in London to harness the juggernaut of Olympic
development, and its commercial imperative, to the broader cause of
meaningful post-industrial urban regeneration and transformation in the
Olympic host boroughs of East London.
Th e book is very purposefully written for a public audience, because
the public deserves to know what happened with their money, what went
well, and why, what failed, and for what reason, and who some of the
champions of legacy were, and still are. I want the general public to be
able to follow me on what is a diffi cult journey into the heart of a complicated situation, so my language is plain. At the end of each chapter,
I include a list of ten suggested readings for those who wish to fi nd out
more, and some of those books, or articles, will lead the interested reader
further into the considerable body of academic work that now exists
about London 2012, and which is also a legacy of the Games.
I make no attempt to be exhaustive in my treatment of the Olympic
legacy; there are many themes and issues that I do not cover at all. My
focus is very specifi cally on the life and death of the Olympic Park Legacy
Company, which came into existence in 2009, and met its end just before
the Games in 2012. I speak here of unsung heroes behind the scenes, and
the battle they fought, to hold fast to a set of principles they believed in,
even when it often looked like all hope was lost. I describe too some of
the scandals and controversies, and I shine a light under the carpet where
one or two things have been swept. I do this not to be sensational, but
to allow for refl ection on how things were done, and what could have
been done better. I show how there was nothing straightforward about
the attempts to plan for, and deliver an Olympic legacy from the 2012
Games, and despite outward appearances, the whole thing was an experiment, from start to fi nish, in how to do something that had never in the
world been done before.
Th ere is no need for any future host city to reinvent this wheel, and
part of the legacy ought to be that host cities learn from each other about
how to ensure that the multi-billion pound spectacle of the Olympic
Games yields more than the fl ow of international capital accumulation
to cities competing for world-class status through 4 weeks of fabulous
Preface ix
sport. Th ere is the potential, instead, for the development of a new model
of twenty-fi rst-century urban transformation in which dispossession,
disrespect, and violence towards those people living in relative poverty
is rendered globally unacceptable, and replaced by the attempt to solve
the problems of urban marginality through an unfailing commitment to
regeneration properly conceived.
My hope is that this book will provoke members of the public, policymakers, academics, students, other host cities, and people who were part
of London’s Games and legacy-planning operations, to want to add their
own perspectives about London’s continuously emerging Olympic legacy.
I have created a website for this purpose, so that an ongoing archive can
be produced and enlivened by the contesting voices whose multitude it
was impossible for me to capture. I encourage you to contribute.
www.gillianevans.co.uk
Gillian Evans
Manchester, UK
xi
Th is book has been a long time coming. To a certain extent, I got lost in
the labyrinth I describe here, and it has seemed a surreal eternity, trying
to fi nd my way out.
For their endless patience, I want to fi rst thank my editor at Palgrave
Macmillan, Harriet Barker, and her assistant Amelia Derkatsch. For its
constant support, and the inspiration of that intellectual and collegiate
environment, I wish to express my gratitude to the Department of Social
Anthropology at Manchester. Th is research was funded by an RCUK
Fellowship, which was hosted at the Centre for Research on SocioCultural Change (CRESC) at the University of Manchester. I am grateful to CRESC Directors, Professor Penny Harvey, and Professor Mike
Savage, without whom this project would have been impossible.
David Ryner, thank you for long walks, engaging conversation, and
for giving me a way in. For their openness to my project and for their
tolerance of my presence, I am indebted to the Olympic Park Legacy
Company, and all who worked there between 2008 and 2012. I am especially grateful to Tom Russell, Richard Brown, and my boss at OPLC,
Emma Wheelhouse (now Frost), whose support for my project, along
with the rest of the Comms. Team, was tireless. Th ank you to Paul Brickell
for teaching me about urban planning as a problem-solving process, and
Acknowledgements
xii Acknowledgements
to Adam Williams at EDAW (AECOM UK) for taking a chance and
allowing me to witness something of the master-planning process.
To the many organisations and people of East London who opened
their offi ces and homes, and took time to talk to me, I am most grateful.
And, fi nally, deepest thanks to Sola, and to all my family and friends, for
keeping the faith and waiting for me to emerge on the other side of this
undertaking.
xiii
Contents
Part I Th e Old World 1
1 Enter the Labyrinth 3
2 A Herculean Eff ort 19
3 Future-Scaping 51
4 Fighting to Be Heard 75
Part II Th e New World 101
5 Odyssey Becalmed 103
6 Th e Doldrums 129
7 Unruly Suitors 151
xiv Contents
8 An Interminable Saga 181
Afterword: Summer 2015 207
Bibliography 221
Index 227