J david hunger, thomas l wheelen essentials of(bookos org)

ESSENTIALS OF STRATEGIC MANAGEMENT

Fifth Edition

ESSENTIALS OF STRATEGIC MANAGEMENT

J. DavidHunger

Saint John’s University

Iowa State University

Thomas L. Wheelen

Formerly with University of Virginia

Trinity College, Dublin, Ireland

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Library ofCongress Cataloging-in-PublicationData

Hunger, J. David

Essentials ofstrategic management /J. David Hunger, Thomas L. Wheelen.-5th ed.

p.cm.

Includes bibliographicalreferencesand index.

ISBN-13: 978-0-13-600669-5 (alk. paper)

ISBN-10: 0-13-600669-8 (alk. paper)

1. Strategic planning. 2. CASEmethod. I. Wheelen, Thomas L. II. Title.

HD30.28.H867 2010

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DedicatedTo

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Betty, Kari&Jef , Suzi&Nick, Lori&Dave, Merry &Dylan; Maddie &Meggie, Summer &Kacey; and Wolfiethe dog

BRIEF CONTENTS

PARTI Introduction to Strategic Management

Chapter 1 Basic Concepts of Strategic Management

Chapter 2 Corporate Governance and Social Responsibility

PARTII Scanning the Environment

Chapter 3 Environmental Scanning and Industry Analysis

Chapter 4 Internal Scanning: Organizational Analysis

PARTIII Strategy Formulation

Chapter 5 Strategy Formulation: SituationAnalysis andBusiness Strategy

Chapter 6 Strategy Formulation: Corporate Strategy

Chapter 7 Strategy Formulation: Functional Strategy and Strategic Choice

PARTIVStrategy Implementation andControl

Chapter 8 Strategy Implementation: Organizing forAction

Chapter 9 Strategy Implementation: Staffing andLeading

Chapter 10 Evaluation andControl

PARTVIntroduction to Case Analysis

Chapter 11 Suggestions forCase Analysis

Appendix 11.ASuggestedTechniques forCase Analysis andPresentation

Appendix 11.B Resources forCase Research

Appendix 11.CStrategic Audit of a Corporation

CONTENTS

Prefacexiii

Part I Introduction to Strategic Management

Chapter 1 Basic Concepts of Strategic Management

1.1 The Study ofStrategic Management

1.2 Initiation ofStrategy:TriggeringEvents

1.3 Basic Model ofStrategic Management

1.4 Strategic DecisionMaking

Discussion Questions

Key Terms

Notes

Chapter 2 Corporate Governance and Social Responsibility

2.1 Corporate Governance:Role ofthe Board ofDirectors

2.2 Corporate Governance:Role ofTop Management

2.3 SocialResponsibilitiesand Ethics in Strategic DecisionMaking

Discussion Questions

Key Terms

Notes

Part II Scanning the Environment

Chapter 3 Environmental Scanning and Industry Analysis

3.1 EnvironmentalScanning

3.2 IndustryAnalysis:Analyzing the Task Environment

3.3 CompetitiveIntelligence

3.4 Forecasting

3.5 Synthesis ofExternalFactors—EFAS

Discussion Questions

Key Terms

Notes

Chapter 4 Internal Scanning: Organizational Analysis

4.1 Resource-Based Viewofthe Firm

4.2 Business Models

4.3 Value-ChainAnalysis

4.4 Scanning InternalResourcesand Capabilities

4.5 Synthesis ofInternalFactors—IFAS

Discussion Questions

Key Terms

Notes

Part III Strategy Formulation

Chapter 5 Strategy Formulation: SituationAnalysis andBusiness Strategy

5.1 Situational(SWOT) Analysis

5.2 ReviewofMission and Objectives

5.3 GeneratingAlternative Strategies Using a TOWS Matrix

5.4 Business Strategies

Discussion Questions

Key Terms

Notes

Chapter 6 Strategy Formulation: Corporate Strategy

6.1 Corporate Strategy

6.2 DirectionalStrategy

6.3 Portfolio Analysis

6.4 Corporate Parenting

Discussion Questions

Key Terms

Notes

Chapter 7 Strategy Formulation: Functional Strategy and Strategic Choice

7.1 FunctionalStrategy

7.2 The SourcingDecision:Location ofFunctionsand Capabilities

7.3 Strategies to Avoid

7.4 Strategic Choice:Selection ofthe Best Strategy

7.5 Development ofPolicies

Discussion Questions

Key Terms

Notes

Part IVStrategy Implementation andControl

Chapter 8 Strategy Implementation: Organizing forAction

8.1 What Is Strategy Implementation?

8.2 Who Implements Strategy?

8.3 What Must Be Done?

8.4 HowIs Strategy to beImplemented? Organizing for Action

8.5 InternationalIssues in Strategy Implementation

Discussion Questions

Key Terms

Notes

Chapter 9 Strategy Implementation: Staffing andLeading

9.1 Staffing

9.2 Leading

Discussion Questions

Key Terms

Notes

Chapter 10 Evaluation andControl

10.1 Evaluation and Controlin Strategic Management

10.2 Measuring Performance

10.3 StrategicInformation Systems

10.4 Guidelines for Proper Control

10.5 StrategicIncentive Management

Discussion Questions

Key Terms

Notes

Part VIntroduction to Case Analysis

Chapter 11 Suggestions forCase Analysis

11.1 The Case Method

11.2 Frameworks for Case Analysis

11.3 Researching the Case Situation

11.4 FinancialAnalysis:APlaceto Begin

11.5 Using the Strategic Audit inCase Analysis

Discussion Questions

Key Terms

Notes

Appendix 11.ASuggestedTechniques forCase Analysis andPresentation

A. Case Analysis

B. WrittenReport

C. OralPresentation byTeams

Appendix 11.B Resources forCase Research

A. Company Information

B. EconomicInformation

C. Industry Information

D. Directory and Index Information onCompaniesand Industries

E. Ratio Analysis Information

F. OnlineInformation

Appendix 11.CStrategic Audit of a Corporation

I. Current Situation

II. Corporate Governance

III. ExternalEnvironment:Opportunitiesand Threats

IV. InternalEnvironment:Strengthsand Weaknesses

V. Analysis ofStrategic Factors (SWOT)

VI. Strategic Alternativesand Recommended Strategy

VII. Implementation

VIII. Evaluation and Control

Index