International event management

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INTERNATIONAL EVENT MANAGEMENT EBOOK

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Maximiliano E. Korstanje

Universidad de Palermo

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The University of Winchester

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MARKETING AND OPERATIONS MANAGEMENT RESEARCH

INTERNATIONAL EVENT

MANAGEMENT

BRIDGING THE GAP BETWEEN

THEORY AND PRACTICE

No part of this digital document may be reproduced, stored in a retrieval system or transmitted in any form or

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MARKETING AND OPERATIONS

MANAGEMENT RESEARCH

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MARKETING AND OPERATIONS MANAGEMENT RESEARCH

INTERNATIONAL EVENT

MANAGEMENT

BRIDGING THE GAP BETWEEN

THEORY AND PRACTICE

HUGUES SERAPHIN

AND

MAXIMILIANO KORSTANJE

EDITORS

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CONTENTS

Foreword A ix

Alexandru Capatina

Foreword B xiii

Chris Powell

Acknowledgments xix

Introduction xxi

Hugues Séraphin and Vanessa Gowreesunkar

Part I: Event Management Trends and Policies 1

Chapter 1 Tourism and Event Management Trends

and Policies: A Regional Approach 3

Shem Wambugu Maingi

Chapter 2 Rethinking the Contours of Event Management

in the Years of Terror: Terrorism and the Rise

of a New Climate at the Turn of the Century 23

Maximiliano Korstanje

Chapter 3 Determining the Policy Importance of Event

Tourism for DMOs in England 45

Natalie Semley and Tanya Bellingham

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vi Contents

Chapter 4 Sponsor Right Protection at Mega-Events:

Examples from the London 2012 Olympic Games 65

Rami Mhanna, Adam Balake and Ian Jones

Part II: Events and Destination Image and

Performance 81

Chapter 5 Business Perspectives on Government Capacity

in Multi-Stakeholder Planning Initiatives for the

2010 FIFA World Cup in a Non-Host Area 83

Ncedo Jonathan Ntloko and Kamilla Swart

Chapter 6 Cultural Events and Their Effect on City Image:

The Case of Constantine Capital of Arab

Culture 2015 101

Kamila Ghidouche Aït-Yahia

and Faouzi Ghidouche

Chapter 7 Event Management:

Case Studies About Practices in Turkey 115

Yakin Ekin and Onur Akbulut

Part III: Events and Education 137

Chapter 8 UK Festivals and Sustainability:

What to Learn from Love Saves the Day Festival? 139

Eryn White

Chapter 9 Framing the Student, Client and Tutor

Relationship: Collaborative Partnerships in

Event Management Education 165

Wendy Sealy

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Contents vii

Part IV: Events, Attendees and Organisers 183

Chapter 10 What Motivates People to be Involved in Sport

Tourism Events? The Greek Case of Sfendami

International Mountain Festival 185

Anestis K. Fotiadis, Chris A. Vassiliadis

and Anastasia Spyridoy

Chapter 11 Identifying Latent Variables of Participants

at a Community Marathon Event 205

Nataša Slak Valek

Chapter 12 Protocol in Event Management 219

Manuela Pilato and Francesco Raneri

Chapter 13 So You Think Weddings Are Easy to Plan? 235

Marie Haverly

About the Editors 247

List of Contributors 249

Index 259

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FOREWORD A

Alexandru Capatina

Working in academic and business coaching, I have always been

highly interested in discovering the ways in which event managers provide

attendees with the best conditions to feel part of the event community.

The globalisation of events from different areas may suggest that there

has been a need for skills development in the particular case of managers

and consultants who use meetings as a means to achieve their goals. This

book is a practical guide taking readers through the knowledge discovery

steps of how to manage event activities – for events of any scale, in

tourism, sport, business, sustainable development, education and many

other sectors.

With its perfect combination of theoretical and practical issues, this

book aims to share with readers the knowledge needed to professionally

manage events in different fields. The latest trends including the key

theories, concepts and case studies related to event management are

presented in a manner that intellectually stimulates readers to get ready for

an experiential learning journey.

Both academics and industry practitioners will find the book accessible

and inspiring for their work. Indeed, a collaborative sense-making

approach to events represents the book’s key strength – it seeks to bridge

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x Alexandru Capatina

the gap between the researcher and the practitioner by presenting best

practices regarding how to deal with event management issues, which

could be replicated globally.

This book is in line with the new wave of research in event

management, as it seeks to create synergies between readers who will be

interested in sharing their feedback. The expected outcomes of this book

are collaborations between readers and international contributors with

different areas of expertise in event management. The contribution to the

development of the knowledge base related to event management and

evolution of concepts will be strengthened by means of knowledge sharing

on professional social networks, such as Research Gate and Academia.edu.

Foremost, this book reflects a global focus on theoretical and practical

debates focused on event management, rewarding the readers with fresh

ideas and up-to-date knowledge regarding how to plan events and how to

handle pre-event preparations. It highlights brand new strategies and

techniques able to solve the real problems event management is confronted

with.

This book will enable readers to understand the impact of events on

destination management organisations, explain the role of events in

promoting international sport competitions, and understand the key issues

in planning and designing collaborative partnerships in event management.

Each chapter features a real-life case study to highlight key concepts and

replace theoretical concepts with practical solutions to effectively approach

the organisation of events, as well as preparing readers to tackle any

challenges they might face in their future opportunities to manage events.

Readers are invited to check out the book chapters to glean what event

organisers are expecting and asking for!

The authors of the chapters included in this reference book seek to

update the understanding of how the latest trends in event management

relate to the competitive advantage of organisations that organise them.

Although this topic receives a lot of attention, they felt that in addition to

conventional approaches of event management strategies, it could be

invigorated by original perspectives with a high propensity to be shared or

that are in the early stages of development.

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Foreword A xi

On behalf of the community interested in finding new perspectives on

dealing with event management, my sincere congratulations to the authors

and in particular to my friend, who plays the role of Editor—Dr Hugues

Séraphin—for providing this valuable source of knowledge that aims to

substantially support the growth of the practical insights related to

international event management.

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