Integrated marketing communication plan knorr Tet 2014

TRƯỜNG ĐẠI HỌC MỞ TP. HCM UNIVERSITE LIBRE DE BRUXELLES

HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL

ECONOMICS & MANAGEMENT

MMA7

Author: NGUYEN MINH HANG

NGUYEN THI THU HANG

INTEGRATED MARKETING COMMUNICATION PLAN OF

KNORR TET 2014

MASTER PROJECT

MASTER IN MARKETING & ADVERTISING

Tutor’s Name: HUYNH BA CHAN NHU

Ho Chi Minh City

(2014)

1

COMMITMENTS

We, Nguyen Minh Hang and Nguyen Thi Thu Hang commit that we have done the

project by ourselves based on the information collected either from the Public or

Unilever Internal Source.

This paper is designed only for the academic purpose of the completion of our

Master in Marketing and Advertising. It is not expected for any other users.

2

ACKNOWLEGEMENT

We would like to express our deep gratitude to for Ms. Huynh Ba Chan Nhu

for her first guideline of the structure of this project.

Prof. Marianne Claes deserves a special note of thanks for her commitments,

advice, and approval on this paper.

We are indebted to Ms. Vu Thi Nguyet Que in Unilever Vietnam for her

sincerely help and useful documents.

Finally, we must express our deep appreciation to all our colleagues, friends,

and our family, who have, as always, given us their support throughout.