Hướng dẫn cài đặt quảng cáo mobile app install ads của facebook

Mobile App Install Ads

Power Editor Setup Guide

What are mobile app install ads?

Mobile app install ads help developers and advertisers easily drive and

measure installs (CPI) for their mobile apps and games.

This is the best ad unit to use if your objective is to drive app installs. Mobile

app install ads click directly to your app in the iOS iTunes app store (if using an

iPhone) or Google Play store (if using Android). Mobile app install ads display

in mobile news feed.

As of December 2012, we added several additional features:

- Ad customization and larger image size

- The ability to install apps without leaving the Facebook experience on iOS6

devices

- Demographic breakdown for all mobile app installs (information is

aggregate and anonymous)

We’re now excited to introduce enhanced device targeting. With this

enhancement, advertisers will be able to:

- Target specific messages to people based on which operating system

version they are using (e.g., iOS 6 or Jelly Bean 4.2)

- Target devices on Wi-Fi only connections. With Wi-Fi targeting, advertisers

can target people who may have more time and bandwidth to download

and check out your app. This new targeting option is a particularly good fit

for apps that require significant data usage