How make use of social media marketing

Your Guide to Social Media Marketing

By Mike Nichols, http://yourzulu.com/

Edited by Justin Pot

Social media icons courtesy of veodesign.com

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Table of Contents

About the Author

Introduction: The Real Purpose and Benefit of Social Media

So, What IS Social Media?

Success In Social Media

The 5 Step Strategy to Social Media Success

A Closer Look: Facebook

A Closer Look: Twitter

A Closer Look: Pinterest

A Closer Look: LinkedIn

A Closer Look: YouTube

The Sleeping Giant: Google+

Analyzing Return On Investment

The End Verdict

MakeUseOf

About the Author

Mike Nichols is a successful freelance copywriter, speaker, coach, and marketing

consultant. With years of market research and marketing decision making under his belt, he

prides himself on being able to become an expert on subjects quicker than most. This led

him on the path to becoming a generalist in copy.

While some writers focus on niche markets, Mike has found benefit in generalism. By taking

the time to research a market, he is able to better put himself in the customers’ shoes.

Every product is new and exciting, and he figures out what CUSTOMERS want to hear,

rather than what COMPANIES want their customers to hear.

Becoming an expert on a variety of niche markets, he was reminded of “The Zulu Principle”,

a financial principle and book written by Jim Slater. The book covered the same ideas Mike

was implementing in his writing, and so Your Zulu Writing was born.

Mike Nichols

YourZulu.com

Your business, your audience, your message: Your Zulu

Put simply; words that work.