Grab Your Customer's Attention (& Keep It)

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Grab Your Customer's Attention (& Keep It)

Before you can help customers solve their problems, you have to prove that you deserve their

attention. Here's how to craft a compelling unique value proposition.

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In two prior articles we discussed a potential new Avondale venture around private equity (PE)

investing. The problem we want to solve is that:

Investors have a lot of cash sitting on the sidelines earning ~zero returns.

Investors are dissatisfied with the current PE model, which elevates fund managers'

enrichment above investors' desire for prudent investment.

Some investors want to better control and manage risk and take a more active role in their

PE investment choices.

Our target customers are:

Investors with large chunks of investable cash who have not seen satisfactory results from

the current PE paradigm.

Businesses with attractive growth opportunities that are constrained by capital and/or

human resource limitations and recognize the need for transformation.

Identifying the problem and our target customers are the first two steps in Ash Maurya's 20-minute