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Global private banking and wealth management the new realities

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Global private banking and wealth management the new realities

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The study explores the relationship between acceptance of democracy and opinions about public communication used by the private sector in television newscasts in Croatia, a country transitioning to democracy. A survey administered to students at a large University in Zagreb found inconsistent responses to the items that measured acceptance of democracy, indicating that young Croatians in the study may still be in a political “gray zone” and may not have a full understanding of the precepts of democracy. However, there was a positive correlation between opinions about public relations media practices and acceptance of democracy. The study suggests that it is not enough to use a theoretical framework of global public relations that characterizes a country as a democracy or not, but rather to recognize that democratization is a process. Many people in transitional societies may be closer on the continuum to traditional communist points of view than to newer democratic views; such understanding can help provide a theoretical understanding of transitional public relations. Keywords • Global public relations; • Transitional public relations; • Transitional democracies Từ khoá Quan hệ công chúng toàn cầu; Quan hệ công chúng chuyển tiếp; Các nền dân chủ chuyển tiếp

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