Giải pháp công nghệ cao cho thị trường bia Việt Nam

Kin h t e - X a ho i

GIA I PHA P CON G NGH E CA O

t h o th i

Do chua co cong cu quan ly tot hoat dpng san xuat bia nen tinh

trang lam gia, nhai mat hang nay diin ra kha pho bien, gay that thu

cho ngan sach va anh hudng ldn den sue khde ngudi tieu dung. De

tim bien phap hiru hieu giai quyet van de nay, ngay 6/5/2011, Bp

Cdng thuong phdi hpp vdi Hiep hdi Bia - Rupu - Nude giai khat Viet

Nam (VBA) va Tap doan SICPA to chuc hdi thao Giai phap cdng nghe

SICPA cho thi trudng bia Viet Nam. .

j£5> Lan Trung

10% tong san luong bia

"troi noi"

Theo bao cao cua Bo Cong

thuong, trong 10 nam qua, nganh

cong nghiep bia Viet Nam da dat

duoc nhung thanh tuu dang ke va

ngay cang tang truong manh ca ve

san luong va she tieu thu. Den

nay, ca nude cd tong cong tren

150 cong ty san xuat bia, trong do

co 48 don vi dat san luong tren 10

trieu ltt/nam. Cac cong ty san xuat

bia da giai quyet duoc 50.000 viec

lam thuong xuyen, chua ke cac

cong ty quy mo nho va ho san

xua't. Hang nam, sd luong bia chai

va bia Ion san xua't trong ca nude

dat tdc dp tang trudng san lupng

tren 8%; rieng trong nam 2010

vUa qua tong lupng bia tieu thu tai

thi truong da len tdi 2,713 ty h't.

Trong giai doan 2000-2009,

nganh cong nghiep bia rupu da

dong gop tU 3,3-3,7% tong thu

ngan sach. Tuy nhien, do la loai

do uong pho bien, co tdc dp tang

trudng nhanh lai chiu thue' tieu

thu dac biet nen cac san pham bia

da co thuong hieu de bi lam gia

lam nhai, gay that thu cho ngan

sach va anh hudng den she khde

ngudi tieu diing.

Ke't qua thanh tra thue gan day

ciing cho thay, thuc hang budn lau

va trd'n thue trong nganh bia rupu

ton tai kha phd bien. Vi khdng cd

nhung so lieu chinh xac ve san

lupng thuc te' san xua't nen co quan

thue phai dieu chinh so thu bang

thdng tin ve chi phi dau vao nhu

mach nha, hoa houblon (phu gia

quan trong trong san xua't bia),

men bia, dien, chai, Ion... Trong

khi dd, nhirng nguon thdng tin nay

khdng phai luc nao cung cd san de

cung cap cho co quan quan ly nen

viec xu ly, phan tich chi tiet ton rat

nhieu thdi gian va cdng sdc. O cap

dia phuong, do thieu trang bi

chuyen dung, dan tdi viec kiem tra

con long leo, nhat la dd'i vdi cac

cdng ty san xua't bia quy md nhd.

Bdi vay, bia gia, bia nhai vdi chat

luong kem thudng dupe ddng chai

dudi bao bi nhan hieu va kieu dang

cua cac thuong hieu ndi tieng. Vdi

thi trudng bia tuoi, d nhieu dia

phuong van ton tai cac cdng ty nhd

khdng nhung trd'n thue ma con

khdng man thu cac tieu chuan she

khde cho ngudi tieu dung va tieu

chuan bao ve mdi trudng.

Minh chung cu the hon, GS.TS

Nguyen Van Viet - Chit tich VBA

din chiing, cU 1 trieu lit bia dupe

tieu thu, Nha nude thu ve khoang

4 ty ddng tien thue. Tuy nhien

tren thuc te, vdi khoang 10% tdng

lupng bia dang tieu thu tren thi

trudng (tuong duong khoang 300

trieu lit) chua dupe dua vao kiem

soat nhu hien nay, Nha nude thit

thu rat nhieu ty ddng.

Giai phap chdng hang gia

Bp Cdng thuong va cic co

quan chUc nang nhanthiy nhu ciu

ung dung mdt giii phip toan dien

nham quin ly thi trudng bia mdt

each hieu qua vi lpi ich cua ca cic

co so san xuat bia v i ngudi tieu

dung, do dd da thio luan vdi Tap

doan SICPA cua Thuy Sy (tap

doan hing diu the gidi chuyen

cung cip cac giii phip in va muc

in an ninh; cic giai phap an ninh

tich hpp phdng chdng gian lan

thuang mai va da cd quan he hpp

tic chat che vdi Ngan hing Nhi

nude Viet Nam trong 20 nam qua

trong linh vuc in tien) nham tim

giii phip hiru hieu. Tai hdi thao,

dai dien tap doan SICPA da gidi

thieu giai phip SICPATRACE -

giai phap an ninh tich hop nham

kiem soit, bao ve va hoan thien

thi trudng bia Viet Nam dua tren

cdng nghe hien dai dang dupe Ung

dung rdng rai tai Brazil, Thd Nhi

Ky, Mard'c, Albania... SICPA￾TRACE cho nganh bia la he

thdng cdng nghe tich hpp va bao

mat (thdng qua viec tu nhan dang,

in hoac din tern cd ma an ninh

cho tirng don vi sin phim). Tai

hdi thao cic chuyen gia cung cho

ring, viec dua nhung Ung dung

tien tien nhu cua SICPA se cho

phep quan ly san pham bia d moi

noi tren mang ludi phan phdi toin

qudc. Thdng qua cac thiet bi

26 Thue Nha Nifae • so 19 (329) - KY 3/5/2011