Finance reports and stock analysis

content

preface.....................................................................................2

Chapter 1 : introduction of footwear

industry and reebok international ltd...........3

I. Characteristics of the footwear industry....................................................3

1.Overview ...............................................................................................3

2.Characteristics of footwear industry and its products...........................3

3.Customers..............................................................................................4

4.Suppliers................................................................................................5

5.Competitors............................................................................................5

II. introduction of Reebok............................................................................7

1.History of the company.........................................................................7

2.Brandnames ..........................................................................................8

III. Strategies...............................................................................................10

IV. SWOT analysis.....................................................................................11

1.Strengths .............................................................................................11

2.Weaknesses..........................................................................................12

3.Opportunities.......................................................................................12

4.Threats.................................................................................................13

Chapter 2 : Finance reports and stock

analysis..................................................................................14

I. Finance reports........................................................................................14

1.Balance sheet.......................................................................................14

2.Income statement.................................................................................17

3.Cashflow statement..............................................................................18

II. Stock analysis of 3 latest years .............................................................18

1.Stock price of Reebok..........................................................................18

2.Earnings per share(EPS)......................................................................19

Chapter 3 : consultancy.............................................25

I. Financial analysis of ...............................................................................28

Financial analysis of Reebok

preface

Human have so many wants and needs and they always try to find

some ways to satisfy themselves. As a rule, Investors never keep money in

their hand but not invest them in market. It is the reason why so many people

are interested in analysing financial data, stock price of some company in

order to decide whether they should risk their money or not.

Before the year 2000, people seemed to be attracted in some high

technology industry to invest due to its high growth rate. But after the

collapse of some Bigs such as World.com, people tend into investing in some

traditional industry or safety industry more and more.

In order to understand profoundly the subject “ Finance accounting”,

we - the group 4th of A2 FBA K38 - have chance to research on Reebok

company under the guide of Professor Master Nguyen Thuc Anh. As

requested, we have analysed some data and index of the company’s financial

state and stock price in order to give some advice for investors who interest

in buying RBK stocks. In fact, after one and a haft month devoting our all

efforts to study Reebok company in particular and other companies in

general, we have gained so many useful things and experience. However, it

is our first time to do that kind of reseach and due to our unexperienced

knowledge we may not avoid making some mistakes. Therefore we highly

appreciate to receive the comment from all of you, especially from out

professor Master Nguyen Thuc Anh.

Thank you for paying time to us.

Hanoi, 12/2005

Group 4th - A2 QTKD K38

Group 4th - A2.FBA.K38

2