FINAL REPORT SUBJECT PRODUCT MANAGEMENT TOPIC ESTAY – SMART ACCOMODATION SOLUTION

MINISTRY OF EDUCATION AND TRAINING

UNIVERSITY OF ECONOMICS AND FINANCE

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FINAL REPORT

SUBJECT: PRODUCT MANAGEMENT

TOPIC: ESTAY – SMART ACCOMODATION SOLUTION

Full Name: ĐỖ ĐỨC THỊNH

ID: 215047395

Class: 221.MGT1103E.A03E

Lecturer: Mr. NGUYỄN TIẾN HUY

Ho Chi Minh City, October 2022

TABLES OF CONTENT

1. PRODUCT OVERVIEW...............................................................................3

OVERVIEW..........................................................................................................................3

TARGET CUSTOMER RESEARCH...............................................................................6

MARKET OVERVIEW AND COMPETITIONS..........................................................10

HOW CAN ESTAY CREATE A VISIBLE BUSINESS MODEL?................................11

2. PRODUCT DEVELOPMENT PLAN.

13

PRODUCT RELEASE.......................................................................................................13

MARKET PENETRATION...............................................................................................13

PRODUCT DEVELOPMENT...........................................................................................14

MARKETING AND MEDIA............................................................................................14

HUMAN RESOURCES....................................................................................................16

CAPITAL USING..............................................................................................................17

3. MESUREMENT ELUAVATION.

17

MEASURE.........................................................................................................................18

EVULATE..........................................................................................................................21

4. RISKS – CHALLENGES CONTINGENCY PLAN.

21

5. SUMMARY.

22

6. REFERENCES.

23

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1. PRODUCT

OVERVIEW.

OVERVIEW.

1. Context and origin of idea formation.

Background of idea formation: In recent years, Vietnam's economy and education are on a strong

development momentum, receiving high expectations from domestic and foreign investors.

Therefore, there are many attractive learning and job opportunities, attracting a large number of

students and workers, especially in big cities such as Ho Chi Minh City, Hanoi, and Da Nang,

...The concentration of population in big cities leads to an increased demand for housing and

becomes a dilemma for most students, students, or even working people. Estay was born with

high-tech applications to help solve the above outstanding problems.

Origin of idea: Estay was inspired by the application of blockchain and AI in the problem of

optimizing containers. Since then, I have cherished the idea and turned those seemingly

unrelated technology things into smooth and comfortable service for consumers.

2. Product description and features.

Product Description: Estay is a place to connect people with needs together. If comparing people to

roads, Estay will be a roundabout that connects people with different needs and purposes but

complements and satisfy each other. Specifically, Estay will help connect inn owners with renters,

Tenants with transporters, financial support, setup, and installation support, and landlords with repair

and upgrade units. When you proceed to register, Estay will specifically classify you as follows:

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Functions:

o For tenants: Estay will collect users' information in detail so that they can understand

who is using the service to the fullest extent. When you are a tenant, you will have to

answer the following questions to be able to proceed with the application registration.

o From the available information, along with tracking consumer behavior through other

platforms such as social networks, mail,... Estay will offer solutions and events the

most suitable option for the customer. As follows:

o If you already have enough people for a room (specifically, a group of friends), Estay simply

offers you room or accommodation options and other compatible services as appropriate:

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o Besides, we also create feedback, so that you can immediately feedback on your

difficulties or obstacles and even things that make you uncomfortable such as facilities,

services, friends, and family. room so that we can assist you as much as we can.

o For lessors: The owner of the room/landlord will register via the app with us

according to the following form:

After conducting sample registration, within 24 - 36 hours (for the city area such

as Ho Chi Minh City, Hanoi, and Da Nang) we will conduct the appraisal, check

and offer the most reasonable price for the landlord.

So, when landlords cooperate with us, what will they get?

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Estay will commit to filling the room for the rental partner within 6 months - 1 year depending

on room conditions and area. During that time, however, the rental partner will not be able to

rent out the registered rooms or houses. During the search for a rental partner, Estay will pay a

fee of 40-70% of the appraisal price to help the rental partner become more secure..

o For intermediaries and partners: After conducting sample registration, within 24-36 hours

(for large city areas such as Ho Chi Minh City, Hanoi, and Da Nang) we will conduct an

evaluation. determine, check and offer the most reasonable price to partners. In addition,

Estay also has a rating and feedback system so that service providers and users can

understand each other best. Service providers will try to optimize the number of stars to be

able to recommend and use as many users as possible.

o Summary: As a connecting unit, Estay will provide a smart technology system to bring all

related services together in one app and make everything easier. for consumers.

Now, finding accommodation and moving will become a lot easier.

TARGET CUSTOMER RESEARCH.

Having a suitable, comfortable place to live will improve the quality of life. From here, living

conditions, as well as learning ability, will improve. A good, safe and secure place to stay will

help you stay away from social evils that adversely affect your life and future. Therefore,

finding the right accommodation is extremely important.

Estay has surveyed the difficulties, inadequacies as well as housing needs of a group of young customers.

Specifically, we have the following table:

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