Factors Influencing on the Brand Name of HD Bank at Bien Hoa Branch: Masters thesis of Business Administration

MEIHO UNIVERSITY

Graduate Institute of Business and Management

MASTERS THESIS

Factors Influencing on the Brand Name of

HD Bank at Bien Hoa Branch

In partial fulfillment of the requirements for the degree of

Masters of Business Administration

Advisor: Dr. Chih-Shing Tau

Graduate Student: Vu Minh Nguyet

December, 2010

I

ACKNOWLEDGMENTS

I gratefully acknowledge the assistance, support and encouragement of my instructor -

Ph.D. Chih-Shing Tau, Associate Professor, Director of Information Management

Department of Meiho University (MU, Taiwan). When I met him in Taiwan, he encouraged,

motivated and assisted me a lot in the ways of searching materials, planning for this thesis.

Without his support, I could not complete this master's thesis under the requirements of

Meiho University.

I would like to thank the staff of Marketing Department, PR Department of HD Bank

who assisted me in understanding more about customer care service of HD Bank, having

remarks, reviews of HD bank's marketing activities.

Finally, I would be remiss if I did not acknowledge Taiwanese and Vietnamese

professors' imparting knowledge while I have been taking EMBA2 course. This knowledge

helped me a lot in the process of completing my master thesis