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Essentials of Business Communication
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Mô tả chi tiết
Mary Ellen Guffey
Professor Emerita of Business
Los Angeles Pierce College
Dana Loewy
Contributing Editor
Business Communication Program
California State University, Fullerton
Essentials of
Business Communication
Eighth Edition
Essentials of Business Communication,
Eighth Edition
Mary Ellen Guffey
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© 2010, 2007 South-Western, a part of Cengage Learning
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Library of Congress Control Number: 2008940428
Pkg ISBN-13: 978-0-324-58800-2
Pkg ISBN-10: 0-324-58800-3
ISBN-13: 978-0-324-58799-9
ISBN-10: 0-324-58799-6
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1 2 3 4 5 6 7 12 11 10 09 08
Dear Business Communication Students:
Essentials of Business Communication, 8e, brings
you a four-in-one learning package including (a) an
authoritative textbook, (b) a convenient workbook,
(c) a self-teaching grammar/mechanics handbook,
and (d) a fully supported student Web site at
www.meguffey.com.
Although much copied, Essentials maintains its leadership in post-secondary markets
because of its effective grammar review, practical writing instruction, and exceptional support
materials. In revising this Eighth Edition, we examined every topic and added new coverage
with two themes in mind: professionalism and the relevance of this course to your future
career success. Let me describe a few of the major improvements and features in the
Eighth Edition:
• Workplace relevance. At the request of reviewers, this edition stresses the practical
and immediate importance of this course to success in your career.
• Office Insider feature. To help you understand employers’ expectations and to better
connect what you are learning to your future job performance, Office Insider presents
workplace facts and advice.
• Updated communication technologies. The Eighth Edition updates and expands
coverage of blogs, instant messaging, wikis, and other current technologies.
• New grammar and writing improvement exercises. Many new grammar review
and writing improvement exercises help you review the basics and hone your skills.
• New chapter on professionalism. To reinforce the focus on marketable skills
and career success, this edition teaches business etiquette, team behavior, and other
professional soft skills.
• Job-search and interviewing coverage. The Eighth Edition presents the latest
trends in résumés and employment interviews.
• Premier Web site at www.meguffey.com. All students with new books have access to
chapter review quizzes, PowerPoint slides, and a wide assortment of learning resources.
The many examples and model documents in Essentials of Business Communication,
including résumés and cover letters, have made this book a favorite to keep as an on-the-job
reference.
I wish you well in your studies!
Cordially,
Mary Ellen Guffey
iii
v
UNDERSTANDING THE IMPORTANCE OF GOOD COMMUNICATION…
IT’S JUST THAT EASY!
Strong business communication skills will serve
you well throughout college, your careers, and
entire lives. Guffey helps you learn to communicate effectively and professionally in today’s
workplace, no matter what career path you
choose to follow. The exciting, new Essentials
of Business Communication, 8e, is packed with
resources to make learning business communication easier and more enjoyable. With the book’s
grammar focus, coverage of current workplace
technologies, and an unmatched ancillary
package, you will fi nd that learning business
communication can be … just that easy.
Essentials offers a four-in-one
learning package that gets results:
• Authoritative textbook
• Practical workbook
• Self-teaching grammar/mechanics handbook
• Fully supported student support Web site
– www.meguffey.com
Emphasis on Grammar
Throughout the
text, you are
encouraged to
build on your
basic grammar
skills. Grammar/
Mechanics Checkups, Grammar/
Mechanics Challenges, and Web-based
grammar activities help you practice and
sharpen your skills.
Emphasis on Writing Plans
Ample, stepby-step writing
plans help you get
started quickly
on organizing
and formatting
messages.
Mary Ellen Guffey continues to be
your partner in learning.
Award-winning author Mary Ellen Guffey provides unparalleled resources to help you learn
and retain business writing techniques. When
you use a Guffey text, you get dynamic learning
resources that help you succeed in the course.
In this edition Dr. Dana Loewy joins Mary
Ellen as a major contributor and coauthor.
Learn more about both authors on the
“About the Authors” page.
Learning with Guffey… It’s Just That Easy!
rom the emphasis on professionalism to new Workplace in
Focus photo essays, Guffey has updated tools and created
new ways to keep you interested and engaged. The
following six pages describe features that will help make
learning with Guffey… just that easy.
F
Offi ce Insider
To accentuate how
excellent communication skills translate into
career success, the Offi ce
Insider demonstrates
the importance of
communication skills in
real-world practice.
vi
Learning with Guffey… It’s Just That Easy!
Emphasis on Professionalism
The Eighth Edition increases its emphasis on
professional workplace behaviors and illustrates
the importance of professionalism. Businesses
have a keen interest in a professional workforce
that effectively works together to deliver positive
results that ultimately boost profi ts and bolster a
company’s image. In this edition, you’ll discover
the professional characteristics most valued in
today’s competitive workplace.
Career Relevance
Because employers often rank communication
skills among the most requested competencies,
the Eighth Edition emphasizes the link between
excellent communication skills and career
success—helping you see for yourself the
critical role business communication will play
in your life.
Abundant Activities and Cases
Chapter concepts are translated into action as
you try out your skills in activities designed to
mirror “real-world” experiences.
“
”
I really like the updates in Essentials, and the focus
on using technology as a communication medium
in the 21st century workplace and classroom.
— DEBORAH J. BUELL, CY-FAIR COLLEGE, NORTH HARRIS MONTGOMERY COMMUNITY COLLEGE DISTRICT, TEXAS
vii
Learning with Guffey… It’s Just That Easy!
More Beforeand-After Model
Documents
Before-and-after sample
documents and descriptive callouts create a
road map to the writing
process, demonstrating
the effective use of the
skills being taught, as
well as the signifi cance
of the revision process.
viii
Learning with Guffey… It’s Just That Easy!
Communication
Workshops
Communication Workshops develop critical
thinking skills and provide insight into special
business communication
topics such as ethics,
technology, career skills,
and collaboration.
“
”
I’m really enjoying using Essentials. The detail and
pedagogical design of the book are truly inspiring.
I really get a kick out of reading all of the positive
and grateful student comments about the book at
the end of the semester when I distribute an
instructor/course evaluation.
— BRIAN WILSON, COLLEGE OF MARIN, CALIFORNIA
ix
New Workplace
in Focus Photo
Essays
Vivid photos with
intriguing stories
demonstrate real-world
applicability of business
communication concepts. Each photo
essay concludes with
a critical thinking
question.
Learning with Guffey… It’s Just That Easy!
x
Learning with Guffey… It’s Just That Easy!
Tips for Preparing
Business
Messages
Tips boxes summarize
practical suggestions
for creating effective
business messages.
Study them before
completing your
writing assignments.
Writing Improvement Exercises
These exercises will
develop your writing
skills and allow you to
practice the concepts
explained in the chapter.
xi
Technology with Guffey… It’s Just That Easy!
NEW! Student
Support Web Site
www.meguffey.com gives
you one convenient place to
fi nd the support you need.
You can study with selfteaching grammar/
mechanics activities,
PowerPoint® slides, chapter
review quizzes, Beat the
Clock quizzes, and other
valuable study tools.
uffey helps you learn to communicate effectively and
professionally in today’s workplace, no matter what
career path you choose to follow. The exciting, new
Essentials of Business Communication, 8e, is packed
with resources to make learning business communication
easier and more enjoyable. The all-new student Web site
houses powerful resources to help make learning with
Guffey … just that easy.
G
xii
Technology with Guffey… It’s Just That Easy!
Beat-the-Clock Interactive Quizzes
These fun but challenging interactive quizzes,
available at www.meguffey.com, give you an
opportunity to review chapter concepts
and make quick decisions in a game-like
environment.
Chapter Review Quizzes
Chapter review quizzes help you prepare for
tests and check your understanding of the most
important concepts in each chapter. Plus, each
question includes feedback to help you understand why your answers are right or wrong.
Grammar/Mechanics Checkups
Improve your grammar skills by completing
these Grammar/Mechanics Checkups. Available
in the textbook and at the student Web site,
these Checkups review all sections of the
Grammar/Mechanics Handbook.
Grammar/Mechanics Challenge
Documents
Build your language skills by fi nding and
correcting errors in the Grammar/Mechanics
Challenge Documents. Save time re-keying
these documents by downloading them from
the Web site.
Personal Language Trainer
Our Personal Language Trainer program helps
you improve your language skills through a
three-part plan that reviews, strengthens, and
measures your knowledge. With immediate feedback, it’s like having your own private language
trainer coaching you as you work at a comfortable pace.
Online Writing Labs
This rich collection of Web sites provides relevant and publicly accessible online “handouts,”
style guides, and writing tips to help you in this
course. You will fi nd a variety of topics including citation formats, test-taking tips, grammar,
and the writing process.
Dr. Guffey’s Business
Etiquette Guide
Do your table manners need to be polished
before your next business dinner? Dr. Guffey
explores 17 different business etiquette topics,
including business dining, of interest to both
workplace newcomers and veterans.
PowerPoint® Slides
You can review the most important topics of
each chapter in these professionally designed
PowerPoint slides. Study them before tests to
check your understanding of key concepts.
“
”
I have used the
Guffey textbooks for
years, and I think
they offer the best
exercises and supplemental materials in
the market.
— DEBRA BOHLMAN, RASMUSSEN COLLEGE,
ST. CLOUD, MINNESOTA
xiii
Technology with Guffey… It’s Just That Easy!
ccessing the Guffey Student Web site is just that easy.
Follow the steps below to reach all of the study Aresources available.
Accessing the Guffey
Student Web Site
1. Go to www.meguffey.com.
2. Click on the book cover for Essentials of
Business Communication, 8e.
Then click Student: Companion Site.
3. Click Register.
4. Follow the online prompts to create an
account and enter your Access Code exactly
as it appears on the access card that came
with your new textbook.
5. Record your e-mail address and password
and store it in a secure location for future
visits.
xiv
Technology with Guffey… It’s Just That Easy!
Now that you’ve bought the textbook . . .
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