Enhance the footwear Vietnam development excellent in Nike

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HO CHI MINH CITY OPEN UNIVERSITY UNIVERSITÉ LIBRE DE BRUXELLES

SOLVAY BRUSSELS SCHOOL OF

ECONOMICS & MANAGEMENT

MBQPM 6

DUONG NGOC TUNG

ENHANCE THE FOOTWEAR VIETNAM DEVELOPMENT

EXCELLENT IN NIKE

MASTER FINAL PROJECT

MASTER IN BUSINESS QUALITY AND PERFORMANCE MANAGEMENT

Tutor: Jacques Martin

Ho Chi Minh City

(2018)

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STATEMENT OF AUTHENTICATION

I hereby declare that I have written this thesis independently, without assistance from

my collages and classmate. The knowledge is taken directly or indirectly from external

sources are duly acknowledged in the text. The material, either in full or in part, has not been

previously submitted for grading in any course or any other academic institution.

Date Signature

DUONG NGOC TUNG

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ACKNOWLEDGEMENTS

This report cannot be successful without the knowledge support from the Business

Quality and Performance Management Courses, specially thank to Professor Jacques Martin

who support and guide myself from the initial project plan.

Nobody has been more important to me in the pursuit of this project than my family,

supportive wife who gave me the inspiration

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ACADEMIC TUTOR AND PRACTICAL TUTOR’S COMMENTS AND

APPROVAL SIGNATURE

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TABLE OF CONTENTS

Page

ACRONYMS 6

INTRODUCTION 7

FOOTWEAR VIETNAM DEVELOPMENT SWOT ANALYSIS 10

PART 1: Analysis of the Footwear Vietnam Development Problems 12

Chapter 1: Statement of the Problems 12

I. I. Uncontrolled Project Time Line in overlap seasons 12

II. II. Over the Target Free on Board (FOB) of developing new footwear product 14

III. III. Missing tracking Materials, Shoes Testing, Fit/Feel and Long-Term Wear Testing 16

IV. IV. Low the Footwear Sustainability Index (FSI) 17

Chapter 2: Investigation root causes of the Problems 18

I. I. Uncontrolled Project Time Line in overlap seasons 18

II. II. Over the Target Free on Board (FOB) of developing new footwear product 19

III. III. Missing tracking Materials, Shoes Testing, Fit/Feel and Long-Term Wear Testing 21

IV. IV. Low the Footwear Sustainability Index (FSI) 24

PART 2: Solving the Footwear Vietnam Development Problems 26

Chapter 1: Possible solutions to solve the problems 26

I. I. Enhance the Project Time line 26

1. II. Control the over Development Cost 29

2. III. Track back the Materials, Shoes Testing, Fit/Feel and Long-Term Wear Testing

before production

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3. IV. Support the Footwear Sustainability Index (FSI) 35

II. Chapter 2: Performance improvement 36

I. The proposal Footwear Vietnam Development Excellent Strategy map 36

II. Build the Balance scores cards for Footwear Vietnam Development Excellent 37

III. Footwear Vietnam Development Excellent with KPI system 48

I. CONLUSION 51

REFERENCE 52

ANNEXES 53