Developing Organizational Culture in Thanh Cong Garment Company: Masters thesis of Business Administration

MEIHO UNIVERSITY

Graduate Institute of Business and Management

MASTERS THESIS

Developing Organizational Culture in

Thanh Cong Garment Company

In partial fulfillment of the requirements for the degree of

Masters of Business Administration

Advisor: Dr. Yi-Cheng Chen

Co-advisor: Dr. Pham Duy Hieu

Graduate Student: Nguyen Thi Thanh Truc

December, 2010

I

ACKNOWLEDGMENTS

In the recent two years, after a long time of learning and studying, the author of

this thesis would like to express the best gratefulness to those who supports the author to

complete this thesis.

First of all, I would like thank the School Managing Boards of Meiho University,

Taiwan and Ho Chi Minh City University of Industry, Vietnam, directors of Business

Administration departments of Meiho University, Dr.Ron Chuen Yeh and HUI Dr. Pham

Minh Tuan and Dr. Vo Phuoc Tan for creating me the best conditions for studying and

accessing to study materials and research documents at libraries of two universities

during my time studying Business Administration master 2009-2010.

Next, I would like to send my sincere thanks to Professors, Doctors for your

lectures and instructions to help me have deeper understanding and continue the research

in the future.

The author wishes to express my special thanks to my instructors, Professor Dr.

Yi-Cheng Chen in Meiho T.W University and Dr. Pham Duy Hieu, HUI University,

Vietnam.

The author also thanks the Board of Directors of Thanh Cong Garment Joint Stock

Company for their supports and for requesting management levels to participate in

completing the survey to provide the data for completing this thesis.

And finally, the author would like to send the sincere thanks to my family

members, friends and colleagues … for creating favorable conditions and supporting the

author to complete the thesis timely.

II

Developing Organizational Culture

in Thanh Cong Garment Company

ABSTRACT

This study aims at defining the type of organizational culture at Thanh Cong

Company at the present and survey the type of culture which is preferred by the people

in the future.

This study is also to survey the conception and behavior of the management staffs

to find out the strength/weakness of the culture of the company at the present.

Finally, the study is to evaluate the management skills of the management staffs.

Comparing the difference regarding to the conception of the importance of these

management skills and the self-evaluation on their skills at present .The data collected

from the survey will be analyzed and presented on the radar chart by excel software. This

study will use the quantitative method basing on the classification of << Frame of

competitiveness value >> and OCAI and MSAI tools of Cameron and Quinn.

Finally, this study will propose solutions for perfecting the management skills and

increase the management effectiveness in the future. Develop the culture stronger. This

method can be also applied in other companies and organizations.

Keywords: Organizational culture, business culture, types of cultures.

III

Developing Organizational Culture

in Thanh Cong Garment Company

Contents

ACKNOWLEDGMENTS .........................................................................................................I

ABSTRACT..............................................................................................................................II

Contents .................................................................................................................................. III

Tables....................................................................................................................................... V

Figures..................................................................................................................................... VI

Chapter1 Introduction ............................................................................................................... 1

1.1 Background..................................................................................................................... 1

1.2 Motive............................................................................................................................. 3

1.3 Research Objectives........................................................................................................ 5

1.4 Research Scope and Limitations..................................................................................... 6

Chapter2 Literature Review...................................................................................................... 7

2.1 Concept of Organizational Culture ................................................................................. 7

2.1.1 Concept approach. ................................................................................................... 7

2.1.2 Concept of culture.................................................................................................... 8

2.1.3 Concept of organizational culture............................................................................ 9

2.2 Vision, Mission of Enterprise Culture .......................................................................... 16

2.2.1 Mission................................................................................................................... 17

2.2.2 Vision..................................................................................................................... 17

2.2.3 Relation between mission, vision and cultural values. .......................................... 18

2.3 Composition of Organizational Culture........................................................................ 19

2.3.1 Corporate culture characteristics and mechanism.................................................. 22

2.3.2 Forms of organizational culture............................................................................. 26

2.3.3 The competing values framework.......................................................................... 33

2.3.4 Functions of organizational culture. ...................................................................... 38

2.3.5 Roles of organizational culture ............................................................................. 39

2.4 Cursory Introduction of Thanh Cong Garment Joint Stock Company ......................... 40

2.4.1 Current situation of organizational culture thanh cong garment company............ 40

2.4.2 Vision – mission – value........................................................................................ 42

2.5 Cultural Standards of Thanh Cong Company............................................................... 43

IV

2.5.1 Regulations on behaviors and attitudes. ................................................................ 43

2.5.2 Restrictions. ........................................................................................................... 44

Chapter3 Research Methodology............................................................................................ 45

3.1 Research Process........................................................................................................... 45

3.2 Research Method .......................................................................................................... 46

3.3 Designing the Questionnaire......................................................................................... 47

3.4 Data Collection ............................................................................................................. 49

3.5 Data Analysis................................................................................................................ 50

Chapter4 Research Results and Analysis................................................................................ 52

4.1 Reliability Statistics ...................................................................................................... 52

4.2 Gathered Data Analysis ................................................................................................ 53

4.2.1 Identifying thanh cong’s culture type. .................................................................. 53

4.2.2 Regarding 6 criteria ............................................................................................... 56

4.2.3 Evaluation strength of thanh cong’s culture. ......................................................... 62

4.2.4 Evaluation management skills of thanh cong’s culture. ........................................ 64

Chapter5 Conclusions and Suggestions.................................................................................. 67

5.1 Conclusions................................................................................................................... 67

5.2 Suggestions ................................................................................................................... 68

References............................................................................................................................... 70

Attachment.............................................................................................................................. 72

Attachment 3.1 Questionnaire............................................................................................ 72

Attachment 3.2.................................................................................................................... 73

Attachment 3.3.................................................................................................................... 76

Attachment 3.4.................................................................................................................... 80

Attachment 3.5.................................................................................................................... 81

Attachment 3.6.................................................................................................................... 83

Attachment 3.7.................................................................................................................... 84

Attachment 3.8.................................................................................................................... 85

Attachment 3.9.................................................................................................................... 85

Attachment 3.10.................................................................................................................. 86

Attachment 3.11.................................................................................................................. 87

Attachment 3.12.................................................................................................................. 88

V

Tables

Table 2-1 Factors in Each Model.......................................................................................33

Table 2-2 Summarize the Four Types with the Competing Values Framework ........36

Table 3-1 Questions Comply with Culture Types .............................................................48

Table 4-1 Cronbach’s Alpha Coefficients for Question Table Part III..............................52

Table 4-2 Cronbach’s Alpha Coefficients for Question Table Part IV .............................52

Table 4-3 Cronbach’s Alpha Coefficients for Question Table Part V...............................53

Table 4-4 Summarizing 6 Criteria – general type – NOW ................................................54

Table 4-5 Summarizing 6 Criteria – general type –PREFERRED....................................55

Table 4-6 Summarizing 6 Criteria – general type ( now and preferred)............................56

Table 4-7 Overall Result for Dominant Characteristic ......................................................56

Table 4-8 Overall Result for Leadership Style ..................................................................57

Table 4-9 Overall Result for Employees Management......................................................58

Table 4-10 Overall Result for Organizational Glue..........................................................59

Table 4-11 Overall Result for Strategic Emphases...........................................................60

Table 4-12 Overall Result for Criteria of Success .............................................................61

Table 4-13 Evaluation forms of Cultural through Behavior..............................................62

Table 4-14 Evaluation forms of Cultural through Conception ..........................................63

Table 4-15 Evaluation of Management Skills and Importance (Sort by Culture Types) ..65

VI

Figures

Figure 2-1 Visual Elements of Culture ..............................................................................14

Figure 2-2 Source: Edgar Schein (2004) ...........................................................................19

Figure 2-3 Corporate Culture Characteristics and Mechanism..........................................23

Figure 2-4 The Power Culture ...........................................................................................27

Figure 2.5 The Role Culture ..............................................................................................28

Figure 2-6 The Task Culture..............................................................................................29

Figure 2-7 The Person Culture...........................................................................................29

Figure 2-8 Trompenaars' Four Diversity Cultures.............................................................31

Figure 2-9 The Competing Values Framework .................................................................34

Figure 2-10 Management Skills Profile.............................................................................38

Figure 2-11 Thanh Cong’s Organization Structure ...........................................................44

Figure 3-1 Research Process..............................................................................................45

Figure 3-2 Research Framework........................................................................................46

Figure 4-1 Summarizing 6 Criteria – general type – NOW...............................................54

Figure 4-2 Summarizing 6 Criteria – general type – preferred.........................................55

Figure 4-3 Summarizing 6 Criteria – general type Now - Preferred .................................56

Figure 4-4 Results for Dominant Characteristics ..............................................................57

Figure 4-5 Result for Leadership Style..............................................................................58

Figure 4-6 Result for Employees Management .................................................................59

Figure 4-7 Result for Organizational Glue ........................................................................60

Figure 4-8 Result for Strategic Emphases .........................................................................61

Figure 4-9 Result for Criteria of Success...........................................................................62

Figure 4-11 Evaluation forms of Cultural through Conception.........................................63

Figure 4-12 Evaluation of Management Skills and their Importance................................65