Develop As A Social Marketing Campaign To Address A Real Issue Within The Theme Of

Description for the selected ONE (1) Sustainability Development Goal from

the list above

a) Sustainability Development Goal for Gender equality

As the pandemic and its economic ramifications grow, the effects of COVID-19 on

lives and livelihoods worldwide are already impeding gender equality. The

COVID19 pandemic, which is causing widespread panic worldwide, affects men

and women differently. Many women have fought COVID-19 on the front lines,

and the crisis has significantly impacted them. For example, the virus significantly

increases the cost of unpaid care, which women suffer disproportionately (Qian &

Fan, 2020). Women's employment is dropping faster than the national average,

owing to social prejudices and a decrease in the proportion of young women with

formal education. Despite significant progress over the last two decades, current

ILO data demonstrate gender discrepancies in labor-force participation,

unemployment, and working conditions, notably in Asia (Dimen, 2022). During

the Covid 19 period, this campaign tries to address gender discrimination at work

in China with the message: "Gender equality at work creates more values for

society."

b) Strategic social marketing campaign components

Knowing the target audience is the first step in any communication effort to

address COVID-19's unemployment discrimination focusing on

women(Nadworny, 2022). The target audience in public segmentation is women,

who hold the bulk of low-paying, informal, precarious occupations and unpaid care

duties. They deserve a better life, better treatment, more care, and more social

attention. Therefore, social assistance programs and fiscal stimulus packages

should be developed with gender equality and opportunity in mind.

A portion of the manners in which the mission could be changed to address the

issues of this fragment includes:

 Ensure the safety of the participants. Determine how to mitigate all of the

potential risks. Be sure to review the list throughout the campaign and note

any new threats.

 The campaign content should be relevant to the lives of women and girls (in

multiple languages, accessible, and affordable)

 This process ensures the content is relatable, relatable, and relatable.

 Accessibility of campaign content should be ensured for women and girls.