Develop a communication strategy for Celano

HO CHI MINH CITY OPEN UNIVERSITY UNIVERSITÉ LIBRE DE BRUXELLES

SOLVAY BRUSSELS SCHOOL OF

ECONOMICS & MANAGEMENT

MMCoM9

NGUYEN THI NGOC DUNG

NGUYEN HOANG THANH THUY

DEVELOP A COMMUNICATION

STRATEGY FOR CELANO

MASTER FINAL PROJECT

MASTER IN MARKETING AND COMMUNICATION MANAGEMENT

Ho Chi Minh City

(2016)

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DECLARATION

We declare that this study does not incorporate without acknowledgement any material

previously submitted for a degree or diploma in any university; and that to be the best of

knowledge it does not contain any material previously published or written by another

person except where due reference is made in the text

Nguyen Thi Ngoc Dung Nguyen Hoang Thanh Thuy

Master of Marketing and Communication intake 9

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ACKNOWLEDGEMENT

We would like to express our deepest appreciation to all those who provided us the

possibility to complete this report.

A special gratitude we give to both our practicing tutor - Mr. Le Minh Duc and academic

tutor – Hoang Thi Phuong Thao, for their careful and precious guidance which were

extremely valuable for our study both theoretically and practically.

We are using this opportunity to thank all Facilitators, Coordinators, Classmates and

the numbers of the Postgraduate Office at Open University HCHC and Solvay Business

School for their contribution in assistance and encouragement in completing this project.

Last, but not least, we would like to say thanks to all our classmates and our families

who have given us much encouragement and support during the time we perform this thesis.

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ACADEMIC TUTOR AND PRACTICAL TUTOR’S COMMENTS AND

APPROVAL SIGNATURE

Academic Tutor: Prof. Hoang Thi Phuong Thao

Practicing tutor: Mr. Le Minh Duc