Data Mining for Business Analytics

Data Mining

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Galit Shmueli

Peter C. Bruce

Nitin R. Patel

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Library of Congress Cataloging-in-Publication Data applied for.

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If you have problems setting up or solving your model, or interpreting the results, please

ask your instructor for assistance. Frontline Systems cannot help you with homework

problems.

!fyou purchase this textbook but you aren't enrolled in a course, call 775-831-0300 and press

o for assistance with the software.

If you have a Mac, you'll need to install "dual-boot" or VM software, Microsoft

Windows, and Office or Excel for Windows first. Excel for Mac will NOT work.

For more infonnation see www.solver.comlusing-frontline-solvers-macintosh. Ask

your instructor if you can use your browser and xlminer.com.

For Excel 2007, always download SolverSetup. In Excel 2010, choose File> Help

and look in the lower right. In Excel 2016 and Excel 2013, choose File> Account

> About Excel and look at the top of the dialog. Download SolverSetup64 ONLY if

you see "64-bit" displayed.

To our families

Boaz and Noa

Liz, Lisa, and Allison

Tehmi, A1jun, and in

memory of Aneesh

Part I

CHAPTER 1

CHAPTER 2

x CONTENTS

Part II

CHAPTER 3

CONTENTS xi

CHAPTER 4

Part III

CHAPTER 5

xii CONTENTS

Part IV

CHAPTER 6

CHAPTER 7

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CHAPTER 8

CONTENTS xiii

CHAPTER 9

CHAPTER 10