Chiến lược marketing của cà phê trung nguyên (tài liệu tiếng anh)

The strategies of Trung Nguyen coffee

L p KTDTB ớ

Group:

 Doa n quô c ̃ ́

Bi nh ̀

 Ta Thi Ly ̣ ̣ ́

 L u thi ư ̣

tuyê t Mai ́

Introduction to Strategic Marketing and

approaches

1/The concept :

- Marketing strategy is how enterprises will do to

achieve their marketing objectives .

2/Cach approach:

- According to approach the product-market

strategies.

- According to coordinate approaches to

marketing variables (marketing-mix).