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CHAPTER TEN: BEHAVIORIAL FINANCE potx
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CHAPTER TEN: BEHAVIORIAL
FINANCE
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DEFINITIONS
Behavioral Finance, a study of investor market behavior that
derives from psychological principles of decision making, to
explain why people buy or sell the stocks they do.
The linkage of behavioral cognitive psychology, which studies
human decision making, and financial market economics.
Behavioral Finance focuses upon how investors interpret and
act on information to make informed investment decisions.
Investors do not always behave in a rational, predictable and
an unbiased manner indicated by the quantitative models.
Behavioral finance places an emphasis upon investor
behavior leading to various market anomalies.
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