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Chapter_12-Technology For The Meetings And Events Industry.pdf
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03/01/2014
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Copyright ©2012, 2005 by Pearson Education, Inc.
1 Upper Saddle River, New Jersey 07458 • All rights reserved
Technology Strategies for the Hospitality Industry, 2nd ed.
Peter D. Nyheim and Daniel J. Connolly
Technology for the Meetings and
Events Industry
Chapter 12
Copyright ©2012, 2005 by Pearson Education, Inc.
2 Upper Saddle River, New Jersey 07458 • All rights reserved
Technology Strategies for the Hospitality Industry, 2nd ed.
Peter D. Nyheim and Daniel J. Connolly
INTRODUCTION
• It wasn’t all that long ago when meetings
and events were planned and executed on
paper, or without the aid of technology.
– Now, it is important for a meeting/event planner
to be comfortable using various technological
advances to maximize a meeting or event’s
return on investment (ROI).